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If we’re friends on Instagram, you know that last week I was off exploring Oxford and London, England. I used to think I’d be able to get so much work done when I travelled, that I’d wake up early or be able to do work after a long day of exploring whatever new city I was in. Now I know better. It’s hard to get any work done when you’re on vacation, so it’s important you know how to plan blog and social media content ahead of time!
When you’re travelling, the last thing you want to be worrying about is getting a blog post up or scheduling social media. You want to be able to enjoy exploring a new place without any worries and not have a strict timeline to get back to your hotel to do work. Don’t get me wrong, it’s amazing that as a blogger you can take your work with you everywhere, but it’s nice to take a real vacation and not have to worry too much.
If you’re a blogger planning some travels in the next year, here’s how to plan blog and social media content ahead of time so you can live it up and enjoy your vacation!
1. PLAN AHEAD
As soon as your travels are booked (even if it’s months away) think ahead. You want to have an action plan leading up to your time away so your blog and social media aren’t completely bare. Especially if you’re treating your blog like a business (and not just a hobby) it’s important your followers don’t think you fell off the face of the earth!
Plan for how many blog posts you want to go out while you’re travelling, what you want your social media schedule to be like when you’re away, and how you’re going to organize it all before you leave. Be realistic with how much work you’ll be able to get done while travelling (probably not a lot if you’re like me), and take into account things like jet lag and unwelcome sickness. In Oxford, I planned to get up early a few days to get work done, but jetlag mixed with a stubborn cold kept me awake until 3 am and my plan to get up early failed. Big time.
Luckily, I arranged it so I didn’t have too much work to do while I was travelling, but if I had any more on my plate, it would have been almost impossible to get done. Or I would have missed out on some really great experiences overseas. My best advice is to get as much done ahead of time before you leave so you don’t have to worry about anything while you’re away!
2. CREATE AN EDITORIAL CALENDAR
If you haven’t created an editorial calendar for your blog yet, put it on your to-do list stat! Knowing exactly what content you’re going to be posting down the line not only ensures you have something to write about every time you sit down at your laptop, it also keeps your mind at ease.
Plus, it makes it easy to get ahead on your blog posts when you know you’re going to be out of town. Without an editorial calendar, you could be away on vacation churning your wheels for what to write about and wasting valuable beach/exploring time, or just not posting altogether.
If you’re serious about blogging, it’s important to have at least one post going out per week, so you want to make sure you either get posts done ahead of time, or make time to write posts while you’re away. An editorial calendar will help you either way.
3. SCHEDULE YOUR POSTS AHEAD OF TIME
With platforms like WordPress it’s really easy to schedule your blog posts to go out while you’re away. You could be hiking a glorious trail or soaking up the sun on a white sand beach, and have a post published without being anywhere close to your laptop.
Figure out how many posts you want published while you’re away, compile them ahead of time, and schedule away! Once they’re scheduled, you won’t even have to think about them while you’re enjoying your vacation.
4. TAKE PHOTOS OF YOUR TRAVELS
What better way to create consistent content for your Instagram feed than to take as many photos as you can while travelling. Unfortunately we had quite a bit of rain in London, but any day the sun was shining, I made sure to take tons of photos. Your followers will love to see what you’re up to and it gives you fun content to play around with. I always love my travel photos the best and it’s a great way to blend work and play.
5. WRITE RELEVANT TRAVEL POSTS
If you know you’re going to be travelling, why not write up and schedule some travel posts? You’ll be in the travel mindset which will make it super easy to create content. For instance, I wrote a post on packing tips for the savvy traveller before my trip to Cuba in February. And last year before I vacationed to Maui I wrote about what to wear (and pack) to survive a long flight.
When you’re creating your editorial calendar, try to work posts like this in pre-travel. It will be completely relevant to what’s going on in your life at that time and your readers will love to read your travel tips! Plus, it will get you super pumped for your vaycay!
6. USE SCHEDULING APPS FOR SOCIAL MEDIA
Social media scheduling apps are my saving grace! Especially when it comes to keeping my blog and social media on track while travelling. When I was in London last week, I had my highest page view count I’ve ever had, and I barely touched my social media accounts.
This was possible because of the preparation I did with scheduling apps before I left! I use BoardBooster and Tailwind for Pinterest, and Buffer for Twitter. I don’t use a scheduling tool for Instagram as I like to post as I go, but being able to schedule for Pinterest and Twitter ensures consistency and continual growth.
BoardBooster is my favourite tool because the looping feature ensures your pins go out on auto pilot so all you have to do is set it up once and not think about it again!
It definitely takes some time to do all your scheduling with apps like Tailwind and Buffer before going travelling, but it’s always worth it not to have to waste vacation time scheduling pins and tweets.
7. REJIG AND REPOST OLD CONTENT
Life can get extremely hectic before going travelling, and you won’t always have time to write a bundle of blog posts before you jet off. But it’s still important to have content going out while you’re away. One thing you can think about doing if you’re in that boat is rejigging an old blog post and re-scheduling it.
This way you don’t have to write a completely new blog post, you just have to add a little bit of new content here and there, create a new pin image and schedule it to publish when you’re away! It will seem like fresh new content, without the hours of work that go into creating a new post. Just make sure to read through and edit it accordingly. There’s nothing worse than hitting publish on a post that reads “Happy November lovely readers!” in the middle of June.
Are you a blogger who loves to travel? Do you have any more tips for planning blog and social media content when you’re on vacation? Let me know in the comment section below!
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