How to Create an Instagram Theme

This post was originally published in 2016 and has been updated with new and improved tips for 2019!

Instagram is my FAVOURITE social media platform. It allows you to show off your personality and artistry, and if you’re a blogger or any type of creative, it can be a total game changer!

Before I understood the real power of Instagram as a blogger, I would post whatever pictures I wanted. I used the built-in Instagram filters and tried to make them look pretty, but I didn’t have a real vision, plan, or theme.

After a couple years of on-and-off experimenting with the platform I’ve learned how to create an Instagram theme to grow your following and make your followers want to double tap.

If you’re an type of creative, Instagram can help you grow your personal brand like none other! And an important part of any brand is finding a theme and sticking to it. This way, people will come to recognize you and your aesthetic, whether it’s in real life or online.


For example, as you can tell from my blog, I really love a clean template, with bright, colourful accents and photos. This theme is carried through on my Instagram and Pinterest accounts. I hope that when people visit each of these places, they can get a real feel for “me” wherever they are!

Over the past couple years I’ve worked on and grown my Instagram account to 13K+ followers, and theming my account has been one of the biggest things I attribute this to.

I often get asked how I make my page look so nice and how I’m able to make all the photos look so good together. So today I’m going to let you in on some of my Insta-secrets so you can start growing your account too!

Related Post: How to Get Your First 10K Followers on Instagram

Let’s get to it!

Take a look at my best Instagram tips for bloggers! If you want to learn how to theme your Instagram and grow your followers, you have to take into account photography and inspiration, and make sure everything you post fits your theme. Instagram is one of the best social media tools for bloggers, so click through to read my Instagram ideas now and save this pin for your followers to read too!


There are so many gorgeous Instagram accounts that have inspired my photos, and guess what? They all have similar themes. Check out some of my favourites below:


1/ Jillian Harris

2/ SF Girl By Bay

3/ The Everygirl

4/ LC Lauren Conrad

5/ The Simplicity Blog

6/ Blueberry Pancake

As you can see, all of these pages are colourful, airy, feminine and crisp. I’ve picked up tips from all of these accounts, from how to angle food photos to what backdrops look best for style shots.


Take a look at your favourite Instagram pages. What is it about them that you absolutely love and makes you want to follow and come back for more? Whatever it is, start implementing these things into your own photos and your theme is sure to blossom!

Related Post: 9 Ways to Use Instagram Stories to Build Your Personal Brand


Think about the photos you’re posting. What’s going to look best on your page? Will the photo fit with your theme? Does it fit with your colour scheme? If not, it’s probably best not to post it.

And don’t post a photo just to post a photo. Most successful Instagram pages have nicely photographed pictures of pretty objects, landscapes, desktops, etc.

Take the time to create nice flat lays or move things around until you have proper lighting and your objects are organized in the most flattering way. It truly makes a world of difference!

PS. Not a strong photographer? I recommend investing in a stock photo membership like Haute Stock. I use these photos when I don’t have time to snap a branded photo or if I feel a lack of creativity.

They’re perfect if you’re looking for gorgeous, styled (and affordable!) photos that you can use on your social media platforms. They’ve helped grow my Instagram so much!


                                                          via Instagram/blueberrypancake

Having a consistent colour scheme will do wonders for your Instagram theme! If you take a look at Blueberry Pancake, you’ll notice there are a lot of purples, pinks, and greens on her page.

And it totally works!

For me, I’ve been trying to stick with pinks, blues and greens, but it doesn’t always happen. I think if you stick to similar colours, or make sure all your colours are brights or pastels, for instance, it can work wonders!


I used to think spending money on an editing app was totally ridiculous. Then I saw what a difference it could make and jumped on the app train RIGHT away. I use PicTapGo to edit my photos and it has been LIFE changing (you know, in a social media kind of way)!

It’s only $1.99, so it’s really not a huge investment for something so magical. They have a bunch of different editing filters, as do many other apps such as VSCO Cam, which is another blogger favourite.

When using editing apps, stick to the same filters each time you edit your photos so they’re consistent to your theme. I use 2 to 6 of the same filters each time when editing on PicTapGo and that keeps my photos looking consistent and on brand!



I think this pretty much goes for every Instagram page, but bright photos always look better than dark and saturated ones. People are visual creatures and our eyes are drawn more to bright, beautiful photos. That’s just how it works!

If you use an editing app, you can brighten your photos, but good lighting is always key! If you can, take photos with natural light as it will always look better than indoor lighting. Having bright photos is sure to help your Insta-theme!


I honestly hate deleting photos, but if I post a photo and it doesn’t fit in with the rest of my page, I delete it. And it always makes a huge difference – in a good way.

Sometimes I’ll re-edit it and try to make it fit the overall theme, but other times I know it’s just not going to work. It could be due to bad lighting, saturation, or whatever else, but if it doesn’t work, it’s gotta go!



This one really depends on you and your brand, but posting photos of the same thing (ONLY food, ONLY fashion, ONLY fitness) can establish you as an expert and make your page look great!

Since I’m a lifestyle blogger and cover multiple topics I don’t do this (nor would I be able to post that much of ONE thing) but it works really well for recipe bloggers like Kale and Caramel, for example.

RELATED POST: 7 Quick and Easy Steps to Improve Your Instagram

Instagram is fun, mildly addicting, and if used strategically it can really help to grow your personal brand! Theming your page is the first step and I hope these tips have helped!

Do you want to grow your instagram following and engagement? Take a look at this in-depth tutorial on how to theme your instagram, and you’ll be on your merry way! Click through to read the amazing instagram ideas and tips, or save this pin to read later!

If you want to check out my page, you can click here and say hello! And if you have any more tips for how to theme your Instagram, let me know in the comments below, with a link to your page so I can check it out!

And if you loved this post, don’t forget to share it on Pinterest with the image below 🙂

Do you want to grow your instagram following and engagement? Take a look at this in-depth tutorial on how to theme your instagram, and you’ll be on your merry way! Click through to read the amazing instagram ideas and tips, or save this pin to read later!

Do you want to grow your instagram following and engagement? Take a look at this in-depth tutorial on how to theme your instagram, and you’ll be on your merry way! Click through to read the amazing instagram ideas and tips, or save this pin to read later!

And if you’re looking for even more awesome Instagram tips, make sure to follow my Instagram board on Pinterest!



  1. Reply


    May 12, 2016

    Love these tips!

    • Reply


      May 12, 2016

      Thanks so much for reading May 🙂 Glad you enjoyed it!

  2. Reply

    Kay Stoll

    May 12, 2016

    Really, REALLY good post! Very pin-worthy, so naturally, I’m pinning. xx

    • Reply


      May 12, 2016

      Wow, thank you so much! Glad you found it helpful and thanks for sharing 🙂 xx

  3. Reply


    May 13, 2016

    Short & sweet with lots of timely information. Great post!

    • Reply


      May 13, 2016

      Thanks so much, glad you enjoyed it 🙂

  4. Reply


    May 16, 2016

    Great tips thank you so much! Perfect timing as I’m starting to grow my Insta account @renegadesofchic, thank you thank you thank you!

    • Reply


      May 17, 2016

      Thanks for reading Catherine! I’m so happy you found it helpful as you grow your account! xx

  5. Reply


    May 17, 2016

    i totally need this! with these tipes maybe i wont cringe so much when i look at my instagram lol

    • Reply


      May 17, 2016

      Aww, don’t be so hard on yourself! But yes, theming is key, so I hope this post helps you on your Instagram journey 🙂

  6. Reply

    Morgan Anderson

    May 17, 2016

    This is an amazing post!!! Thank you so much for sharing and having so many examples!!!

    • Reply


      May 17, 2016

      Thanks so much Morgan! I’m glad you got something out of the post and happy you liked the examples 🙂 Thanks for stopping by!

  7. Reply

    Felicia Renee

    May 24, 2016

    I truly needed to read this post. I have decided to start growing my Instagram and this is truly helpful! Thank you so much!

    • Reply


      May 25, 2016

      Thank you Felicia, I’m so glad! Good luck with growing your account 🙂 xx

  8. Reply


    June 6, 2016

    This is an amazing post! I totally need these tips and you explained it so well.xo

    Dilini | Bloglovin

    • Reply


      June 6, 2016

      I’m so happy you found the post helpful! Thanks for stopping by 🙂

  9. Reply

    Bria | Monday Rebel (@MondayRebel)

    June 6, 2016

    I’ve been thinking about starting up my business Instagram account again, and these tips were super timely + helpful! 🙂

    I do have one question though: would you recommend creating a separate account for your blog/brand or just using your personal account?

    • Reply


      June 6, 2016

      Hi Bria! Thanks for the comment 🙂 I think the jury is still out on that one. Personally, I transitioned my personal account into an account I use for my blog and it worked out great, but others prefer to have two separate ones. I definitely lost quite a few followers when I switched it, but the followers I gained were more relevant to my blog/brand so it works out! If your personal life/brand are intertwined, I’d say just use one account and you can really put time and effort into growing it 🙂

  10. Reply


    June 7, 2016

    Thank so much for these tips! I’m conducting a little audit of my Instagram now that I’ve reached a new goal. Totally using your wisdom! 🙂

    • Reply


      June 7, 2016

      So happy to help 🙂 Love your page!!!

  11. Reply

    Shaina McGregor

    November 29, 2016

    So I definitely had to come check out this page since I said I struggled with this! I’ll definitely look into that app. I’m finding it’s hard as a lifestyle blogger since I don’t have one set topic, besides posting my dance pics which is a little different. Also so many great Instagram accounts look like they take their picture with professional cameras, but half of my pics are from my iPhone.

    • Reply


      November 30, 2016

      Hi Shaina! I take all of my photos on my phone as well and I know some of the popular Instagrammers I follow use a mix of phone and camera, so it;s possible to have a great feed with a phone camera – they are so advanced these days 🙂 PicTapGo is honestly amazing, I can’t recommend it enough! It will totally transform your photos!

  12. Reply


    January 25, 2017

    Such great ideas! Thank you!!

    • Reply


      January 26, 2017

      Thanks so much for reading and commenting 😀 Glad you enjoyed the post!

  13. Reply

    Richlynn Arthur

    February 21, 2017

    This really helped me when it comes to instagram. I am a very new blogger and am looking for the most clear and concise information. This was a great article.

    • Reply


      February 23, 2017

      Hi Richlynn! I’m so glad I could provide you with what you were looking for 🙂 Good luck with your blogging and Instagram journey! Xo

  14. Reply

    Haley H

    February 22, 2017

    Such a helpful article! Great tips!

    • Reply


      February 23, 2017

      Thanks Haley! So happy you stopped by and found the article helpful 🙂

  15. Reply


    February 24, 2017

    Great tips! I’ve been trying to figure out how to make my Instagram look better, more for my own enjoyment than anything else but more followers never hurt, and these will really help 🙂 xx

    • Reply


      February 27, 2017

      Hi Charlotte! I love that you are trying to make your Instagram look great for YOURSELF! I think when you do that you will attract a following and tribe that loves your work too! Thanks so much for stopping by and I’m glad you find my tips helpful!

  16. Reply


    April 13, 2017

    Thank you for all these gorgeous ideas…I’m so sporadic with my instagram. I see something I like, I photo and I post but I’ll be more conscious of the aesthetic appeal of the photos all together. Thanks again <3

    • Reply


      April 15, 2017

      Hi Sara! Thanks so much for your lovely comment 🙂 Sounds like you have a plan going forward and I’m sure that will help the aesthetics of your account! Good luck! Xx Kate

  17. Reply


    May 13, 2017

    this helped me alot thanks!

    • Reply


      May 16, 2017

      Amazing, so happy to hear that Zealah!

  18. Reply


    June 11, 2017

    Great simple ,straight forward ,good ideas ,I’m going to try editing app thanks

    • Reply


      June 11, 2017

      Thanks Shirley! Glad you like the ideas, thanks so much for stopping by 😀

  19. Reply


    June 20, 2017

    This honestly was great , it helped a lot ! Please if you get the time would you look at my account and tell me what you think @bee.viljoen

    • Reply


      June 27, 2017

      Thank you so much, I’m so glad this post has helped you 😀 I think your photos are great and if you work on implementing a theme, your feed will be amazing 😀

  20. Reply


    July 20, 2017

    Hi Kate!

    My name is Nichole, and I’m still in the process of setting up my blog. I really don’t know where I’m going with it just yet- so I’m basically setting up the site itself, and will move onto focusing on content. I just wanted to say how well written, and aesthetically pleasing it is to maneuver your site. I’ve been visiting blog after blog to get inspiration, and I’ve found yours to be quite useful. Your honest about your blogging journey, and I appreciate that.



    • Reply


      July 23, 2017

      Hi Nichole! Thank you SO much for such kind words about my blog. I’m so excited for your blogging journey, good luck with everything and happy to have you around 🙂

  21. Reply


    September 9, 2017

    So helpful Love your instagram!! Which filters do you use on pic tap go?

    • Reply


      September 10, 2017

      Thanks so much Rosie! Depending on the photo I’ll use Lights on, Auto Color, Crispity, Contrast, Air 🙂

  22. Reply


    November 29, 2017

    Thank you! I’ve been having such a hard time with using the EXACT same filter/edits for each photo to be consistent but they struggle to look the same because of light, etc. so they need some tweaking. You have some great tips – thanks for sharing!

    • Reply


      December 13, 2017

      You’re so welcome Lexi! It definitely helps to spruce up on tips from time to time and I’m happy I could help! 🙂 Thanks for stopping by!

  23. Reply

    Victoria Louise

    January 27, 2018

    Hi Kate,

    This was really helpful!! My mom has actually wanted to start a blog for the longest time. Her lifestyle as a realtor, mom, wife to be, and wonderlust personality gives her a great platform I think to become one, she loves writing. I am doing research to help her on the photography and editing part. Have you done a post about how to use pic tap go? I have that one my phone as well and although I try to do a bright and airy filter, I don’t think I’m choosing the write filters or adjusting them properly once added. Any tips on this?

    Thank you!

    • Reply


      February 11, 2018

      Hey Victoria, thank you so much for your comment! It must have gotten lost in my notifications, I’m so sorry it’s taken me so long to reply. I’m going to be doing a post on how I edit my Instagram photos soon with a big focus on Pic Tap Go! I hope it;s helpful for you 🙂 xoxo

  24. Reply


    March 29, 2018

    Love your post. Really helpful

  25. Reply


    April 15, 2018

    I know this is an older post but still incredibly relevant!! thank you so much, this is wonderful!

    • Reply


      April 16, 2018

      Thank you so much! I’m so happy you enjoyed it!

  26. Reply


    June 27, 2018

    I need some help determining a name and focus. #allovertheplace

  27. Reply

    Harsimran Singh

    July 18, 2018

    very nice post keep it up.

  28. Reply

    Ally kuhnhausen

    August 4, 2018

    Thank you for these tips!

  29. Reply


    September 11, 2018

    Oh my, dear Kate! Instagram is my favorite social media as well! Your tips are on point! I’m about to go follow you! ( Lo at large! ) I’ve stumbled across a few of your posts! They’re always so informative. I’m a new blogger, just recently launched my site 3 days ago! I would love any advice you could give me!

  30. Reply


    December 3, 2018

    Love your post. Will definitely use these tips on my instagram account! Thanks!

    • Reply


      December 4, 2018

      You are so welcome!! Glad you love the tips!

  31. Reply


    January 3, 2019

    Love these tips! I just started a new insta for my rebranded business. I’m trying to be very conscious of brand and theme on this one. My other accounts have been more personal and whatever I felt like posting.

  32. Reply


    January 25, 2019

    Hello! Glad I found your blog and this post! I followed you on both accounts and can see you worked hard on your cohesive theme! I love them and totally can get a sense of “you”. I was wondering if you grew your pinterest pretty much solely on making only your own pins (besides some fashion and group boards) to help grow your account. I do not have more than a few dozen personally made pins ( I am new to blogging and have a small amount of content right now) but I have meaningful boards with meaningful content I intend to use towards building my blog. I have a theme / design concept and thanks to your advice here, I now have a better handle on my future approach! So thank you! 🙂

    • Reply


      January 28, 2019

      Hey Jean! Thanks so much for stopping by and taking the time to comment! I would say creating your own pins (multiple pins for the same post and consistently pinning them to different boards) has been the main strategy that has helped me build my blog traffic! Hope this helps <3

  33. Reply


    February 17, 2019

    Super helpful! Really great tips here. You got right to the point and it was very easy to read. Thank you!

  34. Reply


    April 25, 2019

    I’m just getting ready to launch my Blog and these are wonderful tips! I pinned and read right away. Thank you for the great content. You’ve definitely inspired me!

    • Reply


      April 27, 2019

      Thanks so much, Amy! I’m so happy I could provide a source of information and inspiration for you! Good luck with the launch of your blog! Xx Kate

  35. Reply


    December 23, 2019

    Thank you for your tips. I am looking forward to grow my instagram audience. @mermaidexplores