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Happy Friday my lovely readers! If you’ve been around this part of the blogosphere before, you know my LOVE for Pinterest. Pre-Pinterest I would get 1,000 views per month in a GOOD month. In March, I reached over 20,000 page views. That’s a HUGE milestone for me. While some of my growth I attribute to pure luck (I had one pin go semi-viral one day doing nothing different than usual), I have created a Pinterest strategy that works! Plus, I realized the biggest Pinterest mistakes I was making before and changed my pinning ways.
I know they say not to put all your eggs in one basket, and while Pinterest isn’t the ONLY way I get blog traffic, it is my number one referrer, so I’m happy to spend my time on it. Once you figure out a strategy for growth, your page views, comments, subscribers and social media following will soar! But without knowing how Pinterest operates and how to plug yourself in to a success Pinterest strategy, it can be really tough to grow your blog.
That’s why I’m SO excited to announce that I’m launching my Pinterest eBook in just one week’s time! Next Friday you’ll have access to my proven tips and strategies that have taken my blog from 1,000 page views per month to over 20,000 page views per month! My eBook covers everything from how to optimize your Pinterest profile to how to use Pinterest analytics to grow your blog to how often you should be pinning your content and SO much more!
But until then, I’ve rounded up 6 of the biggest Pinterest mistakes you might be making, how they’re hurting your Pinterest and blog traffic, and what you can do to fix them!
1. YOU’RE NOT TREATING PINTEREST LIKE A SERACH ENGINE
I’ve said it before and I’ll say it again: Pinterest is a search engine before anything else. Yes, you can create vision boards and plan for your dream wedding, but as a blogger, you need to understand that Pinterest is a visual search engine. Similar to Google, people are visiting Pinterest to search everything from recipes to hair styles to creative business ideas, and pretty much everything else under the sun.
Once you wrap your head around this, optimizing your pins will become SO much easier! Because what’s the one thing search engines rely on? Keywords! You need to be using keywords EVERYWHERE! In your Pinterest name, your profile, and your pin and board descriptions. You have to have keywords at the front of your mind for everything you do on Pinterest!
2. YOUR PINS AREN’T VERTICAL
Your pins need to be vertical, I can’t stress this enough! People are attracted to long, vertical pins that stand out when they’re scrolling through their feed. Stay away from pinning horizontal images. Period. They won’t get much engagement and they won’t catch as much attention.
The reason for this? All images are formatted to have the exact same width on Pinterest, but length seems to go on forever. See how the photo on the right stands out most? The longer your pins are the better!
3. YOU DON’T ADD BOARD CATEGORIES
You should be adding a category to every Pinterest board you have. Some people don’t realize you can do this, while others don’t think it’s important. But it is! Adding categories to your boards increases your exposure on Pinterest, which is key to new followers and click-throughs to your blog.
When you add a board category, your pins will be added to that category on Pinterest, and people other than your followers will be able to see it. If you want to reach a larger audience, adding a relevant board category is key.
How do you do it? Hover over one of your boards and click the ‘Edit’ button. A window will appear that will give you editing options for your board. ‘Category’ will be one of them. Choose a category that is most relevant to your board. Even if you don’t see one that fits exactly, choose a category that is closest! Click ‘Save’ and you’re good to go!
4. YOUR PIN IMAGES ARE LACK LUSTRE
Pinterest is a visual search engine, so you have to make sure your images are appealing! I’ve found that bright, colourful photos work best on Pinterest since they really pop when people scroll through their feed.
The goal is to get as many re-pins and click-throughs to your blog as you can, and you’re probably not going to get as many with dull, lack lustre images. Think about your target reader. What images and colours would they be attracted to? Use this to figure out which pin images will work best for your brand!
5. YOU DON’T WRITE PIN DESCRIPTIONS
If you’re too lazy to write pin descriptions, you’re missing out on a lot of Pinterest growth! Every pin image you create should have a pin description rich with keywords and written in a conversational tone.
You don’t just want to list a bunch of keywords in your description and be done with it. You want to actually create a 2 – 4 sentence description that uses key words and makes your target reader want to re-pin and click to read your post! Creating pin descriptions rich in keywords will ensure your posts show up more consistently in the Pinterest newsfeed when people search for those keywords!
6. YOU DON’T HAVE A PLAN
I’m a huge believer in planning for success. I still use a paper planner (my lovely Day Designer) every day to make sure I’m on track with my work and goals. If you want to see Pinterest and blog growth, you need to create a plan.
Figure out what your goals are and what you want to achieve with Pinterest. Is it growing your page views? Getting more people on your email list? Getting new customers? All of the above? Once you figure out your goals, figure out a plan and strategy to get there. You’re not going to see growth if you pin 1 or 2 days a week. You need to be consistent and make a pinning schedule. I use Tailwind to schedule my pins every week and it has been a total life saver!
Related Post: How to Use Tailwind to Grow Your Blog
DETERMINED TO TAKE YOUR BLOG TO THE NEXT LEVEL WITH PINTEREST? JOIN MY FREE 6-DAY PINTEREST CHALLENGE!!!
And if you loved this post on some of the biggest Pinterest mistakes people make, please share the image below on Pinterest!