Today, I want to talk to you all about Pinterest! The last time I wrote a post about Pinterest was a few months ago and I’ve learned so much since then and have also grown my page views like crazy! I used to get around 1,000 page views a month before I started using Pinterest strategically. I ended off January at over 16,000 page views and February was a little slower at 12,000, but I’m still really happy about it and can’t wait to grow even more!
When I say sure fire ways to grow your Pinterest account, I really mean sure fire ways to grow your influence and traffic. Did you know the number of followers you have doesn’t really matter on Pinterest? It’s not like Instagram or Twitter where the more followers you have equates to more people seeing your work. If you’re using Pinterest strategically, you can get tons of eyes and click-throughs on your pins without having thousands of followers. I’ll explain why below!
The first thing you need to keep in mind is Pinterest is a search engine! That means your profile, boards and pins need to be optimized for search. By doing this, you can get your pins in front of people who are looking for the information you’re writing about on your blog (AKA your target audience!).
If you’re completely new to Pinterest and want to know how to set up your Pinterest profile for success, I urge you to read this post first: How to Use Pinterest to Grow Your Blog.
You can also download this workbook to set up your Pinterest foundation perfectly from the get go! It’s really important to have a strong foundation put in place. You need to have a focus, brand your profile and know your target audience!
All set? Here are 10 sure fire ways to grow your Pinterest (and blog traffic) like crazy!
1. SWTICH HOW YOU THINK ABOUT PINTEREST
Whenever I tell people Pinterest is a search engine, they look at me like I’m crazy. Many bloggers still think it’s only used as a platform to pin pretty photos to their Pinterest dream boards. And while some people do still use it for that purpose only, A LOT of people are using it as a search engine, so it’s time to switch how you think about Pinterest.
As a blogger, once you know that people are using it as a search engine, it changes the entire game. People are now asking questions they used to ask on Google ON PINTEREST! Crazy, right!? No matter what you blog about, optimizing your profile and pins for Pinterest is going to sky rocket your traffic!
2. FOLLOW OTHERS IN YOUR NICHE/WITH YOUR FOCUS
A great way to find other content to pin is to follow other bloggers in your niche or with a similar focus to you. This ensures you’ll always have relevant content to pin and will give you inspiration for your own blog! Users in your niche are also probably looking to follow similar accounts, so if you follow them first, you just might get a follow back!
3. DESIGN BEAUTIFUL, VERTICAL PINS
Whether you design you pins in Canva, Pic Monkey, Photoshop or elsewhere, make sure they’re appealing, easy to read, and vertical! You want them to catch the eye of your target audience when they’re scrolling through their Pinterest feed. If it doesn’t stand out, they’re going to scroll right past it!
4. THEME YOUR PROFILE
If you have an Instagram account, you know how important it is to create an appealing, branded theme, and your Pinterest profile is no different! If you have a blog or business, you most likely have a brand. (Not yet? No worries! Check out this post on how to brand your blog!).
Once you know your brand inside and out, you should be carrying it over to your social media platforms, including Pinterest. You can do this by using a branded profile picture and changing your board covers to match your branding! Also think about the pins you design and other people’s pins you pin. Make sure they’re on brand and fit your colour palette!
I love the way Monika Hibbs has branded her profile. It matches her website and business completely and her board covers and pins are so gorgeous and feminine.
RELATED POST: HOW TO THEME YOUR INSTAGRAM
5. CREATE MULTIPLE PINS FOR YOUR MOST POPULAR POSTS
I’ve started creating 2 to 3 pins for all of my most popular posts. I use different titles and designs to see which one works best and so the same pins don’t keep flooding my followers’ feeds. This is an amazing tip because it allows you to get more of your content out there without actually creating more content! Last week I didn’t have time to upload a new post because of my crazy schedule, but my traffic didn’t drop because I still scheduled other pins to go out!
6. CREATE CLICK-WORTHY TITLES FOR YOUR PINS
Along with creating gorgeous, vertical pins, you also want to make sure your titles are click-worthy! You don’t just want people to pin your pins to their boards, you also want them to click through to your site to read your post. Creating a catch title is a great way to create interest and get people on your site!
7. USE KEYWORDS IN YOUR PIN DESCRIPTIONS
As I’ve explained, Pinterest is a search engine, more than it is a social media platform. This means keywords are ESSENTIAL for growing your account. Fill your pin descriptions with keywords your target reader would be likely to search, and write them conversationally. Don’t just write a bunch of keywords one after the other, write 2 to 4 sentences that explain your post and use keywords!
Using keywords in your pin descriptions will make your pins more searchable, which will result in you showing up more in the smart feed, and with well-designed pins and catchy titles, you’ll have tons of click throughs to your site in no time! In the example below, you can see my pin description for my post “How to Start a Lifestyle Blog: The Ultimate Guide” I use keywords such as WordPress, resources, tips, lifestyle blog, etc.
8. DON’T USE HASHTAGS
Unlike social media platforms like Twitter and Instagram, you shouldn’t be using hashtags in your pin or board descriptions on Pinterest. Hashtags aren’t favorable in the Pinterest smart feed, which means if you use them, your pins won’t show up as often, so stick to filling your board descriptions and pins with keywords instead!
9. JOIN TAILWIND AND TAILWIND TRIBES
Tailwind Tribes have helped me grow my blog like crazy! Similar to Pinterest Group Boards, Tribes are filled with other bloggers who pin their own pins to the Tribes and pin other bloggers’ pins as well. I love Tailwind Tribes for 2 main reasons. 1. They give you more exposure. 2. They provide you with awesome pins to pin to your boards! Sometimes I don’t even look at my feed anymore, I just visit my Tribes to find pins!
And you don’t even need to be a Tailwind member to use the Tribes feature, how cool is that! I do suggest joining Tailwind though! I’ve been using it for the past few months and it’s such an easy way to schedule your pins!
10. DON’T BOTHER COMMENTING ON OTHER PINS
You might hear other advice elsewhere, but I think commenting on other pins is a waste of time. Like I mentioned, Pinterest is more a search engine than a social media platform so you don’t need to spend time comment on pins like you do on Instagram and Facebook. If you want to leave a comment on an article you love, I would go right to the source! Visit the blog post and give the blogger a comment on their site, they’re sure to appreciate it!
Did you know Pinterest was a search engine? How have you been using it to grow your blog?
Loved this post on 10 sure fire ways to grow your Pinterest account like crazy? Make sure to pin the image below!