This post may contain affiliate links. All thoughts and opinions are my own.
If you’re a blogger, you’ve probably heard about the importance of starting an email list. There are tons of reasons why having loyal email subscribers are important, and we’ll go through all of them below.
I’m going to lay out all my best tips and tricks for growing your email list by 100 subscribers (or more!) in 30 days. In the last 30 days I’ve had 119 new subscribers join my ever-growing list, which mean 119 new fans that I write to every week. Each week, I pop into their mail box to say hi, see how they’re doing with their blog, give them tips, and ask them questions. They’re like my little blog fam!
So I’m telling you now, if there’s only one main thing you can focus on for your blog, focus on growing your email list!
WHY IS IT IMPORTANT TO BUILD AN EMAIL LIST?
They’re your tribe
Whoever signs up to be on your email list wants to hear from you. They love what you’re putting out and they want more, more, more! They are your tribe. They’re the ones who read your posts every single time. They’re the ones who comment on your blog, who send you amazing emails and feedback, and who ask you questions.
They trust you and want to hear what you have to say, and as a blogger, it doesn’t get better than that. To know that you’re helping someone in some way is the ultimate goal (for me, anyways, and I’m sure for many of you).
The people on your email list CHOOSE to be there. Treat them like they’re royalty, because they are. They choose to stick with you, to follow you, to listen to you. Give them your all!
You control your email list
You don’t have control over the people on your list, but you do have control over the list itself. You can build it however you like and it won’t go away. With social media, you never know what might happen. Algorithm changes might throw off your traffic, or your favorite platform may grow obsolete in favour of the next big social media trend.
You have no control over these things. But you do have control over your list. Even if Pinterest were to disappear tomorrow, you would still have your list.
On the days I send out emails to my list where I share my blog posts, my traffic always sky rockets! And I always receive emails from people on my list. They are the best people!
It makes selling easier
If you sell anything on your blog, whether it’s products, courses, e-books, etc. your list is going to be gold. The fact that they signed up for your list already means that you have something to offer that they love and appreciate.
But you can’t just expect to make sales. It’s important to give, give, give and then ask. No one is going to buy from you if you’re constantly promoting your products without you ever giving any valuable information beforehand. But we’ll get to that a little later. The point is, if you want to sell anything on your blog, I would STRONGLY suggest growing your email list, stat!
But I would never send you out to figure it out on your own. I’m going to take you through 3 simple steps I take to consistently grow my email list to over 100 people every 30 days.
1. CHOOSE AN EMAIL SERVICE PROVIDER
I use ConvertKit to help me grow my email list and I definitely recommend it if you want to get serious about growing yours. I started out with MailChimp because it’s free up to 2,000 subscribers, but quickly realized I needed something more.
MailChimp is a cost-efficient alternative, and if you’re just starting out and don’t have a huge budget, I say, go for it! It’s easy to switch down the line. But if you have the budget for ConvertKit, I would strongly recommend it from the get go. It’s amazingly simple to navigate and the customer service is incredible!
Some things I love about ConvertKit? The opt-in forms are pretty and professional, and you can customize them to match your branding. People are visual beings and if your opt-in forms are appealing, it makes it more likely for them to sign up for your list!
They offer email sequencing. This means you can set up things like a welcome sequence. So when someone signs up for your list, they get an email welcoming them to your list. A few days later they will get another email, perhaps telling them about one of your most popular blog posts, a week later you might pop into their inbox with some of your best lifestyle advice, and so on. You get to choose what goes out in those emails, and when.
This is all automated. You write the emails, set up the sequence, and it will automatically send to your subscribers at the intervals you choose. It also works well if you want to create a drip email course, like I did for my Working with Dream Brands e-course. If you sign up for the course, you get an email every day for 5 days with a new lesson. ConvertKit’s sequencing tool made this SO easy.
You can also create tags with ConvertKit. If you want to separate your email list into different sections, you can do that with tags. Let’s say you have a lifestyle blog that offers a couple different opt-in freebies. Perhaps you offer a free meal plan worksheet, as well as a holiday makeup checklist. Now, say you create a meal plan e-book that you want to sell. The ones who signed up for your makeup checklist probably aren’t as interested as the ones who signed up for your free meal plan worksheet.
The ones who signed up for your free meal plan will be the ones you want to target to buy your e-book. This is where tags come in. With ConvertKit, you can create tags for each of your opt-ins. This way, you can send certain emails or sequences to certain tags. Is that amazing or what?!
There are many more amazing features of ConvertKit, but those are three of my favourites!
2. OFFER OPT-IN FREEBIES
One of the easiest ways to get people on your list is offering free stuff on your blog. Make it helpful and really valuable for your target reader.
Examples of freebies you can offer:
Tips & tricks
Access to a private Facebook group
These freebies can be used for any niche/focus you have. If you don’t know what to offer as a freebie, leave a comment in the comment section below or email me (kate@layeredindulgence) to ask! I’d be happy to help you out. The more valuable your freebies are, the more subscribers you’ll get, and the more they’ll be able to see what amazing content you provide.
3. BE CONSISTENT
Okay, so you have some people on your email list. Now what? Don’t leave them hanging. Make sure you email them consistently. Not too much, but I would say once a week or once every two weeks, at least.
You don’t want to send an email two months after they signed up for your list. They most likely won’t remember they signed up in the first place (or why) and might not even know who you are. This is NOT ideal. You want your list to get to know you. Pop into their inbox consistently to say hey. This way, when it’s time to offer your product or service, it won’t be like you’re some random person trying to sell them something.
Stuck on ideas for what to send to your list? Get my free list of 10 things you can email weekly to your email list!
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