Sponsored posts are one of the best, most fun ways to monetize your blog. You get to work with brands you love, use awesome products, and get paid to write about them. Brands from Levis to Larsson and Jennings, Joe Fresh to FitTea (plus so many more) have tapped bloggers to partner with them, and some bloggers make a large chunk of their income from sponsored posts alone.
Now more than ever, brands are looking to bloggers to promote them and their products. Bloggers have become the queens (or kings) of influence, and people are looking to them in terms of what to buy and what brands to fawn over.
This all sounds awesome right? You’re ready to start monetizing your blog, you know what your dream brands are, and you’re itching to write amazing sponsored content.
But how come you’re not landing any sponsored posts? There are a few key reasons brands may not be reaching out to you to work with them. Many brands find bloggers to work with online. If your blog isn’t set up to attract brands, sponsored posts aren’t going to come flowing through your inbox.
Below, the top 5 reasons you’re not landing sponsored posts, and what to do about it.
1. It’s not easy to contact you
If you want to work with brands, you need to make it easy for brands to get in contact with you. While you can cold pitch brands and join blogger networks to land sponsored posts, brands can also reach out to you if you’re a blogger they want to work with.
If you have a gorgeous blog with amazing content, but no way for anyone to get in touch with you, or it’s really hard to find your contact info, you risk the chance of losing out on working with your dream brands!
Make sure you include an ‘about me’ and ‘contact me’ page with your email address on your home page, as well as your social media handles. Make each of these easy to find. People shouldn’t have to search for them.
2. You don’t have a professional blog design
Your blog design is like the book cover of your blog, and you only get one first impression! Make it clean, organized, user-friendly and appealing to the eye, whether you want it pretty and feminine or bold and minimalistic.
You don’t have to spends thousands of dollars on a blog design (especially if you’re just starting out) but you should invest some money in a nice, professional template. I got my current one over at pipdig.co for $59! There are lots of templates out there if you do some searching. I list some others in this blog post I wrote on starting a lifestyle blog.
3. Your blog doesn’t have a clear focus
If you blog about everything under the sun, without a clear focus, you’re less likely to land brand sponsorships. I’m not saying that you can’t blog about multiple things (I do that on this blog!), but it is important that you have an obvious target audience.
If you do want to focus on a specific niche, let’s say organic beauty, your sponsorships will come from organic beauty brands.
But let’s say you want to focus on lifestyle tips. Make sure it’s clear who these lifestyle tips are for. College students? Moms? New entrepreneurs? Your blog doesn’t have to be niched, but it does have to be focused.
This makes it easier for the right brands to reach out to you and offer you partnerships you’ll love. If they know WHO your blog is for, they can offer you sponsorships that will work for you and your readers.
4. You aren’t creating great content
You can always tell how much effort, time, and love people put into their blog posts. Snapping a few pictures, typing out a string of sentences and hitting publish isn’t going to get you noticed.
You need to be creating epic, helpful content for your readers! Whether you blog about DIY projects, recipes, styling advice, or entrepreneurial tips, make your content SO GOOD that your readers always want to come back for more.
Be personable, relatable, and helpful. A great blog post should have upwards of 1,000 words and touch on a hotspot for your readers, whether you assist them with a problem, share a meaningful story, or give your best advice.
Always tell you readers a story. Let them get you know YOU, brands love that too!
When you connect with your readers you’re more likely to build a community, and skyrocket your engagement. This looks really good to brands. Page views and followers are important, but they’re not the be all and end all.
More than ever brands are looking for bloggers with high engagement. If you have a strong, tightknit tribe, it’s more likely that your tribe trusts and listens to your opinions, which is something that really appeals to brands.
5. You don’t post consistently
It’s important to be consistent with your blog. Make a schedule and stick to it as best as you can! Brands want to work with bloggers who put out consistent content and are active on their blogs.
If it’s September, and you haven’t posted anything since June, that’s not exactly a great look. If you’re really interested in working with brands and monetizing your blog, you need to be posting regularly.
Even if you can only post once every week or two weeks, make sure to post on the same day, and send your weekly/biweekly/monthly newsletter out on the same day too. This way your readers know when they can expect content from you, and it will show brands that you’re consistent.
These are 5 of the top reasons that bloggers don’t land sponsored posts. If you’re interested in working with brands as a blogger, sign up below to enroll in my FREE 5-day email course ALL about landing and working with dream brands (you know, those brands you would absolutely die to work with, that you always wear or use, that share your values and vision, those ones).
The self-paced email course covers everything from how to find sponsored posts, to how much to charge, and how to write sponsored content that will make brands and your readers fall in love!
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