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If there was one thing I wish someone had told me when I started my blog, it would be to get on Pinterest STAT! It wasn’t until three years into my on-and-off blogging career that I realized how crucial it is for bloggers. At the beginning of this year I was really trying to figure out which social media platforms I should hone in on, and through all of my research, Pinterest kept popping up as the number one platform for bloggers.
After purposefully using the platform over the past few months, Pinterest is now my blog’s top referrer and I’ve reached over 710,000 avg. monthly viewers on Pinterest (PS. this number was updated February 2017)! It was also the main reason I was able to quadruple my page views last month.
So how can you start seeing the same results? First of all, start thinking of Pinterest more like a search engine than a social media platform. People are using Pinterest to search and find information from recipes to blogging tips to fashion advice. You need to be creating helpful share-worthy content if you want to do well on Pinterest.
I also invested in myself. I worked through the Blog Clarity course called Pinning Perfect which I very highly recommend. There are 8 super in-depth units that take you through everything from creating killer images for Pinterest, to making your blog Pinterest friendly, to using boards to grow your traffic, and so much more.
All the units have been recently updated and both instructors work WITH Pinterest to bring you the most up-to-date info! This course is seriously PACKED with amazing information and has helped get me to where I am today with my Pinterest account, so if you are looking to invest in a super affordable Pinterest course, this one is for you!
If you’re not yet ready to purchase a course, but are determined to grow your blog with Pinterest, sign up for my Pin Perfect Challenge! A FREE 6-day Pinterest course detailing the exact steps I used to grow my blog to 20,000 page views and over 1,1000 email subscribers with Pinterest!
1. Set up a business account
First thing’s first. Switch your profile over to a business account. This way you’ll get access to awesome things like Pinterest analytics. Go to https://business.pinterest.com, click “convert now” and follow the steps.
2. Apply for rich pins
To look more professional on Pinterest, apply for rich pins. This means your website name will be attached to any pin that is pinned from your website. See where it says “Layered Indulgence” below the pins, that’s because of rich pins! Pinterest guru, Melyssa Griffin breaks down the process for you in this in-depth post!
3. Fill out your bio
Your name and bio will be a key part of your success on Pinterest. Use key words and explain who you are and what you do. Here is mine below. My name on Pinterest is Kate Bialowas| Lifestyle Blogger & Blogging Tips – those are both keywords/phrases. My bio also has keywords placed within it and lets people know exactly what I do. A call-to-action also never hurts. It’s a great way to bring people to your site or have them opt in to your list!
4. Blog board
Create a board that is solely for your blog posts. Make it your first board and pin each of your blog posts to it as soon as they’re published. Then re-pin that pin to all relevant boards and group boards. This will increase your repin number, which works in your favour!
A blog board is also great because when people visit your profile they can see what your blog is all about and see all your awesome content in one place.
5. Clean up your boards
Make sure your boards are on brand. Delete any boards you don’t pin to or that don’t have anything to do with your blog and brand (PS. deleting boards will delete your followers who are only following that board, but if it doesn’t work with your brand, you’re better off!).
Add boards that do suit your brand and place your most relevant boards first. For example, “Blogging Tips” “Entrepreneur Tips” and “Social Media Tips” are my first three boards after my blog board because they’re what I blog about most!
6. Board covers
Your board covers set the tone for your Pinterest page. Pick branded colours and images that all work together. You can even create custom board photos if you want! Here are some of my board covers:
7. Your pins
When creating pin images for your blog posts, make sure to brand them. Use the same fonts and colours, similar background photos (you can find free styled stock photos here), and make sure your website name is on them. Anna from My Life and Kids has awesome, branded pins!
8. Pin high quality, on brand content
Make sure the pins you repin are on brand. Pin pins that fit your aesthetic and only pin quality pins that are helpful. That means, click on the pins and make sure they go to legit posts. Some send you somewhere completely different or to horrible content. I find that MOST pretty, well-created pins lead to high quality content, but it’s always best to make sure.
9. Pin… a lot
Like other social media platforms, Pinterest likes when you are active and engaged. Right now I’m trying to pin 70 to 75 pins per day, but I want to eventually get up to 100-150. Invest in a social media scheduler and schedule your pins to go out throughout the day. I use BoardBooster to loop pins and Tailwind to schedule all my pins. What’s looping? BoardBooster will take pins from the bottom of your boards and re-pin them to the top of your boards (make sure you have at least 100 pins on a board before you start looping)– it’s a great time saver!
10. Join group boards
Joining and pinning to group boards gets your pins in front of a bigger audience. Your pins will be seen by anyone who is following that board, so it’s not just your followers anymore. Look for group boards that are active and have lots of re-pins!
The best way to find group boards? Check out Pinterest accounts that are similar to yours and see what group boards they belong to. Any group board will have two little icons in the top right corner. If the group board is open to contributors there will be directions on how to join in the description of the board. And make sure to follow the group board rules!
Alright, we just covered a lot of juicy stuff. Start applying these tactics and watch your Pinterest account, as well as your blog, grow. And don’t forget, I made a handy workbook for you to create a successful Pinterest foundation! Interested in taking your Pinterest account to the next level? I offer personal Pinterest packages where I’ll work one-on-one with you to drive traffic to your site! Read more here!
If you loved this post, make sure to pin the image below!