If you’re looking to turn your blog into your biz, sponsored posts are one of the ways you can start monetizing your blog! If you’re not ready to pitch to brands for paid sponsored posts, doing a post in exchange for a product is a great way to start (That’s how I started!). As long as you are promoting products you love and that fit with your brand, you can use these types of sponsored posts to help you get paid sponsored posts in the future. If you’re looking to land your fist sponsored post, read on!

Receiving an email to work with a brand you love is so exciting! Whether they find you online or on social media, it feels great that they scouted you out and want to work with you. Just make sure you get out of the relationship what you’re putting in.

If they are offering you a product worth $10, for instance, I would steer clear. It’s not worth the time and effort you’ll put into writing and taking photos for a post. The necklace I received for my first sponsored post costs over $220 Canadian. For me, that was totally worth it, plus I got a necklace I will wear for the rest of my life!

Are you interested in earning money with your blog? Do you want to work with brands and have collaboration requests flooding your inbox? Sponsored posts are a great way to monetize your blog and make money as a blogger. Learn how to grow your blog, build your traffic and write posts brands will love! Click through to read about how I landed my first sponsored post, and save this pin for others to find too!
When you’re a new blogger who is growing your following and community, writing posts for product may be how you start out with sponsored posts. If you want to wait until you have a bigger following and get paid, go for it! But if you think it’s worth your time and you really love the product and brand, posts for products can give you leverage when you eventually start reaching out to brands to get paid posts.

Either way, there are key things the “good brands” are looking for in bloggers! This is how I landed my first (and second!) sponsored post! (PS. I talk about when and why you SHOULDN’T take certain sponsored posts at the end of this post, so make sure to stick around!)

1) WRITE GREAT, CONSISTENT CONTENT

If you’re writing awesome content on your blog, and posting to it consistently (AT LEAST four times a month) this is a great sign for brands. They want to work with bloggers who are giving their readers great information and consistent posts!

If a brand visits your blog and you haven’t posted for three weeks, it doesn’t look so good – especially if you are a relatively new blogger. It may make them think you’re not committed to your blog and readers, or don’t really have time to write a sponsored post.

Make sure to post at least once a week (I try for two to three), and post engaging, helpful content that readers want to gobble up! Brands will be dying for you to write about them!

2) POST GENUINE CONTENT

Write about things you care about. When I write about fashion, I often write about my goal to shop more consciously. Apparently this stands out to ethical brands, because my first and second sponsored posts were for ethical brands who give back to the community and are devoted to fair wages and safe working conditions.

cambio_1

Both of these brands reached out to me and both of them mentioned previous posts I had written about conscious shopping, such as this one: My Fashion Resolutions for 2016.

If you write about things you care about, it will resonate with your readers and with brands, and it will make them want to work with you. 

3) ENGAGEMENT & COMMUNITY

Having an engaged community on your blog is better than having a massive following with little engagement. If brands see engaged comments on your posts, they see that your readers are loyal and that they trust your opinion. This is attractive to brands because it is more likely that people will look to you for advice on what products to buy, use, etc.

How do you increase engagement?

1. Comment on other blogs. Write down a few blogs that you love with the same focus as yours, and comment on them regularly. The blog owners will often come to your blog and comment, and this makes it easy for other bloggers to find you as well!

2. Join Facebook groups. This has been one of my greatest tactics for ramping up engagement on my posts.

Many blogs have Facebook groups you can join. They have promo days where you can promote your posts, and this is a great way to get people over to your site and engaged.

Check out this post to see some blogger Facebook groups I love!

4) GREAT PHOTOGRAPHY  

From what I’ve read, brands prefer if you have original photography for sponsored posts, which makes sense. Most sponsored posts will be for products you wear or use, so having photos of you with the product is pretty much essential.

If you have great photos on your blog, brands will be attracted to this. It shows you know how to use photos to promote either yourself or ideas or products. Some aspects of great photos are: bright, focused, centered, clear, and colourful. They should fit the aesthetic of your brand and be pleasing to the eye.

Since I have a lot of outfit posts on my blog, the brands knew I could do these type of posts with their products, which I’m guessing was appealing!
how-to-wear-a-midi-skirt

Check out my beginner’s guide to photography here!

5) A SOLID SOCIAL FOLLOWING

These days, social media is king queen. Choose your favourite platforms and post consistently to them. My Instagram page definitely helped me land these sponsored posts, as both brands talked about it in the intro emails they sent to me.

Want to create an amazing Instagram theme for your page that will make people want to follow you? Check out this post: How To Theme Your Instagram.

And make sure to have your social media handles very visible on your blog’s homepage as well. This way brands can easily click over and check out your pages!

6) CONTACT PAGE

How are brands going to contact you if you don’t tell them exactly how they can? Have a “contact” or “work with me” page clearly visibly on the homepage of your blog and include your email. Make it separate from your “about me” page. This will make it SO easy for brands to contact you, how will they be able to resist?

contact-page

If you have these 6 key things on your blog, you will be crazy attractive to brands!

But don’t just fall for any sponsored post “opportunity”. There are times when sponsored posts just aren’t for you.

WHEN NOT TO WORK WITH BRANDS:

1) If a brand asks you for dofollow links in your sponsored post.

I didn’t even know what nofollow links were until about a month ago, but if you are linking to a product on someone else’s site in a post for which you were compensated (with money or product) you have to add nofollow links. Google will penalize you if you don’t, which is NOT good for your site’s SEO ranking.

Here is an in-depth post from Free Borbeleta on what they are, and why and how to add them – it’s SUPER easy. But if a brand asks you NOT to add nofollow links, RUN.

2) If they ask you not to tell your readers about the relationship.

Depending on the country/area you live in, for a sponsored post you are typically supposed to let your readers know that you got paid or got free product for said post. I know in the USA this is a MUST, although in Canada I don’t think you have to.

However, if you are Canadian and working with a brand from the US, then I would suggest it. It’s probably just best to always do this just in case! You can write something simple at the top of the post such as:

I received compensation for this post, however, all thoughts and opinions are my own.

Make sure you know what the rules are for your country/area. If you are required to state the relationship with the brand in your post, but a brand asks you not to, politely decline.

Luckily, I have never run into these two issues, but many bloggers do, especially if they’re just starting out. Brands try to take advantage of bloggers who don’t know the rules, so do your research and stay clear!

3) If they offer you a product that doesn’t suit your brand or interests.

Don’t take a sponsored post just to take a sponsored post. It can be exciting when a brand reaches out to you, but don’t promote a product you don’t actually love or that doesn’t suit your brand. Your readers will take notice- and not in a good way.

I’ve had a ton of brands reach out to me about writing a post on a product that I would never actually wear or use. Sometimes it is so far off from my brand it’s almost laughable. This shows me that they don’t actually care about what my blog is about and basically just reach out to anyone in the hopes that someone will work with them. No thanks!

Stay true to yourself and don’t accept the first sponsored post(s) that come your way if they aren’t what you truly want to promote and be associated with. The right ones will come, I promise.

NEXT STEP: Did you land your first sponsored post? Here’s the ultimate guide to writing killer sponsored content!

If you loved this post, don’t forget to share the image below on Pinterest!

Are you a blogger who’s looking to get sponsored posts? From posting genuine content, to photography tips, I’m letting you in on how I get brands to come to me for sponsored posts. If you want to start making money from your blog, and receive awesome free products, sponsored posts are a great way to do it! Click through to read about how to land your first sponsored post, or save this pin to read later!

Are you a blogger who’s looking to get sponsored posts? From posting genuine content, to photography tips, I’m letting you in on how I get brands to come to me for sponsored posts. If you want to start making money from your blog, and receive awesome free products, sponsored posts are a great way to do it! Click through to read about how to land your first sponsored post, or save this pin to read later!

For more blogging tips, make sure to say hi and follow along on Pinterest|Instagram|Twitter

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Leave a Reply

77 thoughts on “How To Land Your First Sponsored Post

  1. These are awesome tips! I’m super new to blogging and have a long way to go, but these tips are very helpful!

    Posted on June 10, 2016 at 11:50 am
    1. Hi Erin! Thank you so much for reading, I’m happy your found my tips helpful. Good luck with your blogging journey 🙂

      Posted on June 10, 2016 at 1:22 pm
  2. I really want to start doing sponsored posts, but I see from you list that I have a few things to work on. Thank you for the tips 🙂

    Posted on June 14, 2016 at 12:33 am
    1. You’re welcome! Good luck with getting into sponsored posts 🙂

      Posted on June 14, 2016 at 10:15 am
  3. Hi Kate, love this post! I have had a couple of brands reach out to me about collaborating but I am newer to blogging so I am not sure if it is appropriate at this stage in my blog to ask for compensation. Any tips on when its a good time and how to figure out what is a reasonable amount?

    Thanks!
    Bryn http://www.waketonroad.com

    Posted on June 14, 2016 at 5:50 pm
    1. Hi Bryn! Just checked out your blog and I adore it!! Thanks for your kind words about my post! Are the brands offering you a product or just to write about them with pictures from their site? I would definitely at least ask for a product in exchange, even if you are a new blogger. Your time is worth something! In terms of compensation, I’ve read mixed reviews about what to charge. Here is a good post from Morgan Timm (have you read her blog? she’s awesome!) Check it out, I hope it helps 🙂 http://morgantimm.com/sponsored-posts-charge/

      Posted on June 15, 2016 at 9:42 am
  4. Thank you!! So far it has just been to start a conversation around their product. But it does take time, effort and money to pull a post together so I wasn’t sure what the etiquette was for working with brands. Thank you for all of your info! I will check out Morgan’s post, too! Thanks again! xo Bryn

    Posted on June 15, 2016 at 9:51 am
  5. I checked out your Instagram feed as I read this post: chock full of fabulous insights! This post sparked the creative cog on a few elements I’ve been exploring. Thanks for the inspiration! Stay beautiful!

    Posted on June 28, 2016 at 4:21 pm
    1. Thanks so much for such a lovely comment Tara! I’m happy to hear you liked the post, as well as my Instagram feed 🙂 Stay awesome girl!

      Posted on June 28, 2016 at 9:22 pm
  6. Nice post! I love your voice and very useful tips. Had me hooked through the entire post. I’m launching my blog next week and your tips are VERY helpful 🙂

    Posted on June 29, 2016 at 1:46 am
    1. Wow, thank you so much, that’s so great to hear 🙂 Good luck with your blog launch! That’s so exciting :)!!!

      Posted on June 29, 2016 at 9:37 am
  7. Loving this article of tips! So inspired to carry on. Well done you!

    Posted on July 7, 2016 at 1:29 am
    1. Thank you so much! Happy to be a source of inspiration for you 🙂

      Posted on July 7, 2016 at 9:03 am
  8. I’m hoping to land on a sponsored post as soon as possible but I just changed my domain. Now I need to build the readership and google ranking again. Thanks for the good read!

    http://www.lookingfordawn.com/

    Posted on July 25, 2016 at 9:39 pm
    1. You’re very welcome. I am in the works of creating an email course for working with brands and sponsors, so stay tuned 🙂

      Posted on July 26, 2016 at 9:40 am
  9. Good stuff! I’m also new to blogging and your tips are so appreciated.

    Posted on July 27, 2016 at 12:25 am
    1. Awesome! Thank you and good luck with your new blog 🙂

      Posted on July 27, 2016 at 4:44 pm
  10. Thank you for all the lovely suggestions, Kate! I’m relatively new to blogging but reading your posts has definitely given me some ideas for directions that I could (and should) take to be successful at blogigng.

    Posted on August 7, 2016 at 4:03 pm
    1. Hi Felicity! No problem, I’m so glad I could help! Love the new of your blog by the way 🙂

      Posted on August 10, 2016 at 7:01 pm
  11. I am just getting into being a brand ambassador and appreciate this blog posts for its helpful tips! Thank you!

    Posted on August 7, 2016 at 7:17 pm
    1. No problem at all! Glad you found it helpful 🙂

      Posted on August 10, 2016 at 7:01 pm
  12. Great post with lots of good info. Just one thing, though…here you meant to say DO FOLLOW links, right?

    “If a brand asks you for nofollow links in your sponsored post.”

    Posted on September 6, 2016 at 11:04 pm
    1. Hi Mandy! YES I did mean DO FOLLOW! My bad, thanks for the catch 🙂 And thanks for reading, glad you enjoyed the post!!

      Posted on September 7, 2016 at 9:55 am
  13. This was so helpful thanks so much!

    Posted on September 14, 2016 at 1:28 pm
    1. My pleasure! Glad you enjoyed it and found it helpful 🙂

      Posted on September 17, 2016 at 9:55 am
  14. I am so grateful for this information. I have been at this only a few months and it’s been a challenge to figure every detail out on your own- If you have any other suggestions for me, I would really appreciate it! Sheena from ShiningThoughts.com

    Posted on September 28, 2016 at 6:51 pm
    1. Hi Sheena! Thanks so much, I’m so happy I could help. I’ve just launched a free 5-day email course on landing sponsored posts. If you liked this post, you’ll love the course! Here’s the link to sign up 🙂 http://www.layeredindulgence.com/working-dream-brands-e-course/

      Posted on September 29, 2016 at 10:48 am
  15. Very nice tips! I’m just starting to get serious about blogging and was SO confused about how to get sponsors! This was super helpful, thanks!

    Posted on October 25, 2016 at 4:18 pm
    1. So happy I could get rid of some of that confusion for you! Thanks for the lovely comment, have a great day!

      Posted on October 25, 2016 at 5:46 pm
  16. Hi, I stumbled across your article on Pinterest, and it is very helpful. Thanks for sharing these tips.

    Posted on October 28, 2016 at 12:42 am
    1. You are very welcome! Thanks for stopping by 🙂

      Posted on October 30, 2016 at 5:57 pm
  17. These tips are great. I’ve had my blog for a little over a year now and I am hoping to branch out and start getting sponsored posts. I feel like this post will be very helpful for me.

    Posted on November 11, 2016 at 10:52 am
    1. You go girl! Glad I could help, good luck with getting into sponsored posts 🙂

      Posted on November 11, 2016 at 7:01 pm
  18. Hey Kate! I loved this post. I want to get into sponsored posts, and there are so many posts about there about them but this was helpful and informative. I definitely don’t have enough of my own photos on my blog, which I’m working on! (Set up a photoshoot with a friend) but I’m also working on a theme for my Instagram! I don’t know why this is so hard for me haha. But anyway great post! 🙂 -The Mindful Rise -> http://www.themindfulrise.com

    Posted on November 29, 2016 at 11:16 pm
    1. Hi Shaina! Thanks for stopping by and taking the time to read my post! I’m glad you found it helpful. Photoshoots with friends are the best way to get your own photos! My boyfriend helps me with mine, but I know lots of other bloggers who get together to take photos of each other! It’s such a great community 🙂 Xx

      Posted on November 30, 2016 at 10:37 am
  19. New-ish to the blogging world and I have been so curious about this lately. I hope to do some sponsored posts in the future when I am more experienced. Haha. Thanks for the awesome tips!

    Posted on December 11, 2016 at 5:56 pm
    1. Thanks for the lovely comment! I’m so happy to hear that you find this post helpful and I wish you luck in your blogging journey! Xx

      Posted on December 12, 2016 at 5:06 pm
  20. Great tips! I’d love to start working with brands and getting sponsored posts, so these are great places to start! Working on it slowly! 🙂

    Posted on January 7, 2017 at 12:04 pm
    1. Thanks Cassie! Good luck on your sponsored post venture, you can do it girl! Xo

      Posted on January 8, 2017 at 9:32 pm
  21. This is really great info! I have been hoping to do a sponsored post soon so these are some great tips.

    Posted on January 14, 2017 at 10:44 pm
    1. Thanks so much Bridget! I’m glad it could be of help 🙂 Good luck with sponsored posts!!

      Posted on January 16, 2017 at 9:53 am
  22. Thank you so much for sharing my post on no-follow links!

    Posted on January 18, 2017 at 11:41 am
    1. My pleasure! And thank YOU for writing such an awesome post on no-follow links:) So many bloggers either don’t even know about hem or are confused about them so it’s a great resource 😀

      Posted on January 18, 2017 at 4:57 pm
  23. This has really helped. I have a YouTube channel and I am considering starting a blog with it! Great advice!!

    Posted on January 24, 2017 at 8:21 am
    1. Thanks Kyli! That sounds awesome! Good luck with your blogging journey 😀

      Posted on January 24, 2017 at 10:55 pm
  24. Thank you Kate, I’m just starting to think about this and your advice is clear and concise. Many thanks. Trudy Cooper

    Posted on March 1, 2017 at 9:34 am
    1. Thanks Trudy! I’m so happy you found it clear and concise 🙂 Good luck getting into sponsored posts 😀

      Posted on March 1, 2017 at 9:04 pm
  25. This will help me so much within the next few months as I work to get more serious about my blog! Thank you so much!

    Posted on March 3, 2017 at 8:44 am
    1. Hi Mallory! That’s awesome! I’m so glad this will help you take your blog forward 🙂 Good luck with landing sponsored posts!!

      Posted on March 3, 2017 at 11:02 am
  26. Love this post! It is honestly so helpful. Thank you for sharing.
    https://thatkenyanwanderer.wordpress.com/

    Posted on March 6, 2017 at 11:29 am
    1. So happy you liked it! Thank you for reading and taking the time to comment <3

      Posted on March 6, 2017 at 7:26 pm
  27. This is really helpful. Thank you for taking the time to make this post.

    Alexis|| https://lidsandtricks.com/

    Posted on March 16, 2017 at 6:16 pm
    1. You’re welcome 🙂 Thank you so much for stopping by!

      Posted on March 22, 2017 at 1:33 pm
  28. This was really helpful! And your blog is so beautifully designed – I love it!

    Posted on March 28, 2017 at 1:32 pm
    1. Thank you so much, you just made my day 😀 Thanks for stopping by and glad you enjoyed the post!

      Posted on March 30, 2017 at 11:41 am
  29. Thank you so much for sharing! These are all amazing and helpful tips xo 🙂

    Posted on April 13, 2017 at 1:01 am
    1. You’re welcome 😀 I’m so happy you found it helpful 🙂

      Posted on April 15, 2017 at 9:50 am
  30. Thanks Kate for sharing your know how. I’m super new to blogging but I will follow your advice. The nofollow link was specially helpful.

    Posted on April 18, 2017 at 10:09 pm
    1. Hi Sabi! Thanks so much for reading and commenting 🙂 I’m so happy you found the post helpful as a new blogger! Good luck with your journey! xoxo

      Posted on April 19, 2017 at 2:04 pm
  31. This was a great post. I am very new to blogging and this helped me a lot. I look forward to trying out these tips. 🙂

    Posted on April 25, 2017 at 7:09 pm
    1. Hi Teighlor, I’m so happy this post helped you out! Good luck and welcome to the blogging world 🙂

      Posted on May 2, 2017 at 8:38 am
  32. Thanks this was really helpful! I been trying to get a sponsored post for a while.

    Posted on April 26, 2017 at 5:41 am
    1. Thanks Tomi, good luck with sponsored posts, keep at it 🙂

      Posted on May 2, 2017 at 8:37 am
  33. Wow amazing tips!! I have just saved 3 of your posts just from reading this one!! Thank you! Nicole xxx

    Posted on May 10, 2017 at 2:32 pm
    1. Hi Nicole! Thank you so much!! I’m so happy to hear you find my content so helpful, you just made my morning 🙂
      Xx

      Posted on May 11, 2017 at 9:44 am
  34. Love this!!! So good!

    Posted on May 10, 2017 at 6:05 pm
    1. Thank you so much! I’m so happy you enjoyed it 😀

      Posted on May 11, 2017 at 9:43 am
  35. Great insightful information!

    Alexis|| https://lidsandtricks.com/

    Posted on June 10, 2017 at 1:34 pm
    1. Thanks so much Alexis!

      Posted on June 11, 2017 at 2:02 pm
  36. Thanks for the advice! Do you have any particular sites you turn to when trying to find campaigns or sponsors? Or do you just wait for companies to reach out to you? Again, thanks!

    Posted on June 14, 2017 at 9:32 am
    1. Hi Abbey! I’ve joined a few sites such as Social Fabric and Brand Backer but for these you have to apply to campaigns, so I’ll usually wait for brands to reach out since I’m super busy and I’m going to start pitching to brands too 😀

      Posted on June 18, 2017 at 9:07 pm
  37. Great post! Really insightful.

    Posted on July 4, 2017 at 4:58 pm
    1. Thanks so much, Moxie!

      Posted on July 12, 2017 at 10:18 am
  38. Thanks for the tips! I just launched my blog a little over a week ago and am so excited to get started! I especially appreciate the Facebook blog groups you suggested.

    Posted on July 11, 2017 at 11:13 pm
    1. Wow, that’s so exciting! Congrats on starting your blog! And thank you, the Facebook Groups are amazing, I hope you find some great ones you love!

      Posted on July 12, 2017 at 10:14 am
  39. Great information!! I’m so glad I can upon this post from Pinterest.

    Posted on July 12, 2017 at 9:11 pm
    1. Thank you so much! I’m glad you stumbled upon it as well and so happy it could be helpful for you!

      Posted on July 14, 2017 at 2:43 pm