When I first started my blog, I had no idea what I was doing (and let’s be honest, I’m still learning the ropes). I had been thinking about starting a blog for a while, so when I finally went for it (on campus in my final year of Uni) it was pretty much just a bunch of pictures with comments underneath. It was actually more like a tumblr blog, but I knew I eventually wanted to take it further. I also knew I wanted some sort of creative outlet, but really had no idea how to grow my blog at that point.

The next phase of my blogging path was the fashion blogging phase. I mean, I LOVE fashion, I went to school for fashion, so of course I’d want to be a fashion blogger. I posted tons of outfit posts and I really loved it, but I was so on and off with it while I was doing my Masters degree that it just kind of faded into the background.

I’ve had my blog for about three years now, but I haven’t been really consistent with it until this past November, and I didn’t find my new focus until about two weeks ago, so when I talk about growing my blog, I’m talking from this point forward. Successful blogs don’t become successful on pure luck, it takes research, skill and hard work to grow and flourish as a blogger.

This is exactly how I plan to grow Layered Indulgence in 5 in-depth steps (and how you can grow your blog too!). UPDATE: After writing this, I realize this post is LONG. Like, really long. But it is PACKED with great info on how to grow your blog. So, if you’re really looking to grow your audience and traffic, grab a cup of tea, sit back and take it all in!


If you read anything about blogging, lots of professionals will tell you that you HAVE to pick a niche. I don’t necessarily think that’s true and I know lots of bloggers who blog about an assortment of things who are still crazy successful. I get what these professionals are saying – if you pick a niche you can position yourself as an expert, but while that may work for some, I think it could get pretty boring.

However, I DO think that it’s important to have a focus and a target audience. If you have this (+ great content!), then you’ll be able to gain an engaged following that hangs on to your every word! Take Helene In Between for example. She blogs about everything under the sun (almost) and still has a massive following. If you write engaging content that is also fun and HELPFUL to your target audience, you’re golden!


It’s taken me three years to find my focus, but here it is. From now on I’m going to be writing posts focused on helping lifestyle bloggers grow their blog + biz! From social media and blogging tips to photography and branding, Layered Indulgence will be a hub for bloggers who are just starting out, to seasoned bloggers who want to take their lifestyle blogs to the next level.

An old co-worker/friend emailed me a while ago about starting a blog, and that’s when I realized – wow, people are actually coming to ME? I could help them! And I loved helping her and giving her all the information I could. So it dawned on me, why not do that for other people looking to start a blog, or bloggers who need help, all in one place – my blog!!! (so thanks Colette, for helping me figure out my focus 🙂 )

Plus, there will still be a dose of some of my own life + style posts, because I love writing them and bugging my boyfriend to take outfit photos, etc. PLUS, who better to learn about the art of lifestyle blogging than from a lifestyle blogger herself, right??



Having a blog community is probably the number one necessity to growing a blog. If you have a community of loyal fans (who you are also fans of) you guys can work together as you grow your blogs + businesses.

So, how exactly do you I plan to grow a community around my blog?

1. Comment on other blogs – find blogs that share a similar focus to mine and comment on them regularly. Whenever someone comments on my blog, I make sure to check their blog out, and if I love their content, I comment too! This is also a great way for other bloggers to find your blog!

HINT: Make sure your name/blog is linked in the comment, so when people click on your name, it takes them directly to your blog! Lots of blogs allow you to put your website as the link, so that’s a great way to do it. Elna at Twins Mommy has an excellent post on the importance of leaving your name and blog name while commenting (and how it generates traffic!).

2. Join Facebook groups
There are tons of Facebook groups you can join with like-minded blog babes that are flooded with awesome information and inspiration. In these groups, you are able to ask questions, ask for advice, support each other, make new blogging friends, and more – it is SUCH a great community.

Right now I am part of Melyssa Griffith’s Blog + BFFs (sign up for her list to get access), Allison Marshall’s Creative Superheroes (you can request to join on Facebook, no need to sign up for her list first!), Erica Madden’s My Pro Blog + Biz (subscribe to get access here), and Elizabeth Kelsey Bradley’s Blogging Boost (open for anyone to join!).

I’m always on the search for more awesome Facebook groups to join, so if you know of any, make sure to link the group in the comment section below!


Okay, this is where I’m putting A LOT of my time and energy into growing my blog. Pinterest is a game-changer. I never knew the power of Pinterest until I really started researching growing my blog, but if you’re a blogger, you HAVE to get on the Pinterest band wagon, like, yesterday.

For many bloggers, the MAJORITY of their traffic comes from Pinterest. Pinterest is no longer just a place to make pretty inspirational boards, it now acts more like a visual search engine than a social media platform. People are going to Pinterest to gain tips and information, so it’s a great place for bloggers to showcase their work!


So what are some things I’m doing to up my Pinterest game?

1. Create pinnable images – that means vertical, with a nice clear graphic in the background, and the post title in big font. I’m also making sure that all my Pinterest images match each other (same font and colours) so that when people see my pins they’ll know they’re mine!

2. Pin consistently – over the past few months I’ve been pinning consistently (both my content and others’ content) and my following is growing DAILY. I had zero followers a couple months ago and now I’m almost at 600. Being active on Pinterest is an easy way to grow your following.

But we can’t spend ALL day pinning, right? Although I wouldn’t mind scrolling Pinterest all day, I recently signed up for Board Booster, an amazing Pinterest scheduling tool. I JUST started using it and so far I am loving it! Basically you can go on Pinterest and save all the pins you love to secret boards (that co-exist with your live boards) and Board Booster will pin them at optimal times to your live boards. So, you could spend an hour saving pins at the beginning of the week and have pins going out onto your boards all week!

3. Join group boards

I’m only part of one group board right now, but I’m going to sit down and make a list of group boards I want to join. Group boards are great because you can share your content with other bloggers who are interested in the info you’re putting out there.

However, keep in mind that you should only join group boards that relate to the content on your blog. For instance, if you’re a fashion blogger, don’t join a group board for gardening. Your content will be so random on that board and no one will click on it, because they’re there for gardening tips, not fashion advice!

To join group boards, take a look at some of your favourite pinners and the group boards they belong to will be within their boards. For most group boards, you have to email the head of the board or tag them in a comment. The requirement will be in the description of the board, and the owner of the board will always be the first circle picture! Take a look below for example.



You only get out what you put in. I’ve realized that if I want to grow my blog (and start monetizing it at some point) then I need to start treating it like a business. That means making a business plan and investing in courses that will help my blog grow.

There are bloggers willing to share the exact tactics they used to grow their blog into a business and investing in their courses will undoubtedly help you grow your blog. However, I’m also sure there is a lot of crap out there, so make sure you do your DUE DILIGENCE before spending money on any courses. Talk to people who have taken the course before, look for testimonials. There’s nothing worse than spending money on something that doesn’t pay off in the long run.

Many bloggers have free email courses and webinars, so that’s a good place to start. This way you can see if their content is actually helpful before investing in one of their paid courses.


I really need to do more research about this, but apparently having an email list is KEY to growing your blog. The people who sign up for your emails are the ones who are actually interested in your content, so it makes total sense. But I really have no idea how to do this right now, or what i’d even send to my email list, so more on this at a later date.

WHEW. That was a long one, but I didn’t want to leave anything out, because I thought it would be helpful to you guys who are looking to grow your blogs too! Are you in the process of growing your blog? Comment below and let me know what steps you’re taking!

And as always, if you loved this post and found it helpful, don’t forget to pin the image below!
Are you starting a lifestyle blog? Or looking to grow your lifestyle blog? These blogging ideas and tips will help you generate traffic, build your audience, and eventually make money! From the best Pinterest practices to tips on growing a community, this is how I plan to grow my blog. Click to read if you want to grow your blog too! Or save this pin for later.

For more blogging tips, don’t forget to follow along and say hello on Pinterest|Instagram|Twitter

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25 thoughts on “How I Plan to Grow My Blog

  1. Awesome tips here and a lot of knowledge. Not sure how I found Helene In Between but her new network seems interesting. If I could justify the cost. But after reading your post I might move some resources around. Because her Instagram freebie helped me grow my following.


    Posted on May 20, 2016 at 10:17 am
    1. Thanks for your comment! I’m glad you found the post helpful 🙂 And Helene – She’s so great, I’m so glad I stumbled upon her blog, I don’t know how it happened either haha. I think it will be really worth it, and the nice thing is you can unsubscribe at any time if you feel like you’re not getting what you want out of it as it is a monthly fee. Let me know if you decide to join 🙂

      Posted on May 20, 2016 at 10:25 am
  2. I love this for a couple of reasons: First, these are great, practical, doable tips. Second, your honesty about the things you aren’t quite doing yet is refreshing! I read so many posts from people about how they grow their blogs that make them sound as though they’ve got it all figured out, and it makes me feel so lame! 🙂 Thanks for sharing your journey!

    Posted on May 20, 2016 at 12:06 pm
    1. Hi Catherine! Thanks so much! My goal is to be as transparent as I can so that readers can actually take something away from my posts, so I’m happy to hear that you found these tips practical and doable! And I know what you mean! I definitely don’t have it all figured out, but am learning along the way and will keep sharing my journey 🙂 Thanks for stopping by 🙂

      Posted on May 20, 2016 at 12:37 pm
  3. I just started my new blog — after being inconsistent with Tumblr for years! This was valuable, I enjoyed reading!

    Posted on June 7, 2016 at 3:46 pm
    1. Thank you so much! I’m glad you found it helpful and good luck with your new blog 🙂

      Posted on June 7, 2016 at 4:38 pm
  4. I love this post. Thank you. I really enjoyed the section about choosing a niche. I was having a hard time choosing just one topic to blog about, so I decided on lifestyle blogging. Some of the posts that I thought wouldn’t be great at grabbing people’s attention have been my best.

    Posted on June 9, 2016 at 12:14 am
    1. That’s awesome to hear! You never know what might really click with your audience 🙂 I’m glad you liked the post, thanks so much for the lovely comment!

      Posted on June 9, 2016 at 9:44 am
  5. Hi Kate, this is a great post and I love what you have to say about niche vs. focus. I also feel like I don’t want to necessarily narrow myself down to merely one topic because I have a lot to share: DIY, lifestyle pieces, work/blog info….all things that are a part of my life and my lifestyle. I’d rather enjoy blogging than have 10million page views, though if I could accomplish both that would be awesome!

    Posted on June 9, 2016 at 12:25 am
    1. Hey Alex! Thanks for stopping by 🙂 I totally agree, it’s definitely better to enjoy what you’re blogging about or else you’re going to start getting bored! Focus is key 🙂 If you write about what you love I that’s when success will follow 🙂

      Posted on June 9, 2016 at 9:43 am
  6. This was sooo helpful! I really appreciate all of the knowledge and links you had to share! Thanks a bunch

    Posted on June 13, 2016 at 1:25 am
    1. No problem at all, glad to help and happy you found it useful 🙂

      Posted on June 13, 2016 at 4:14 pm
  7. Kate,

    Thanks so much for linking to my Twins Mommy post about generating more traffic with your blog comments. I love your blog, brand and design! I see you have a solid plan to grow your blog and can’t wait to read more updates!

    Posted on July 1, 2016 at 4:35 pm
    1. Hi Elna,

      Thank you so much, that means a lot! And no problem at all, absolutely love your blog, and Twinsmommy has been such an inspiration for me (even though I’m not a mommy yet) 🙂 Keep up the amazing work!!

      Posted on July 1, 2016 at 5:30 pm
  8. This was so good. I feel that we are in a similar boat. I read that the email list is super important but my first thoughts were the same as yours…what would I email, how do I start a email list, and how exactly will this help in growth. I also kind of fell off my blog when I began my Masters degree but since I have graduated I’ve been able to focus a lot more. The main issue I am running into in my research on growth and making my blog profitable is that a lot of the advice doesn’t seem to apply to me. My blog isn’t about selling things or advice or doing services…its just encouragement and my thoughts on different things and I’m not sure how everything ive been reading fits into that. Good luck to you and thank you for sharing.

    Posted on July 18, 2016 at 7:06 pm
    1. Hi Khia! It definitely sounds like we are in a similar boat! I have just started growing my email list and will be doing a post on it shortly – I hope it helps 🙂 My best advice for growing your blog is to keep at it! I think many blogs don’t grow because people give up on them, but it takes time to grow a loyal following! Keep writing and promote, promote, promote on social media! Thanks so much for reading and for the lovely comment! Please let me know if you have any more questions 🙂

      Posted on July 19, 2016 at 8:47 am
  9. I absolutely love your tips to grow your blog! These are tips that I am currently using as well in order to grow mine. I’ve been considering using a scheduler for Pinterest because I post multiple times a day myself and it is hard to keep up with. I may try Boardbooster as well!

    Posted on July 22, 2016 at 12:00 pm
    1. Thanks Felicia! I’ve recently started using Tailwind as well as Boardbooster (Boardbooster for looping and Tailwind for scheduling). Seems to be going well so far! They both have free trials so you can try them before purchasing a plan 🙂

      Posted on July 25, 2016 at 11:35 am
  10. Thank you for these tips! I am doing everything I know to drive traffic to my blog

    Posted on August 4, 2016 at 9:22 pm
    1. Thank you for stopping by and reading 🙂 Good luck with growing your blog!

      Posted on August 5, 2016 at 4:29 pm
  11. Found your blog via Pintrest, thanks for the helpful posts!

    Posted on August 13, 2016 at 12:19 am
    1. Thanks so much for stopping by my blog! xx

      Posted on August 16, 2016 at 11:03 am
  12. Posted on August 13, 2016 at 10:34 pm
  13. This is the second post I have read on your blog about growing my blog. I’m loving the tips. For the past month or so I have been in a very bad blog rut, so I am excited to be reading these things and hopefully they will help me get out of my rut and become a consistent blogger again. I love your blog by the way. 🙂

    Posted on November 11, 2016 at 11:28 am
    1. Thanks so much Cheyenne! I’ve definitely had my fair share of blogging ruts. Consistency is key. But also, enjoying it makes all the difference! Some times we need a little break and that’s okay 🙂

      Posted on November 11, 2016 at 7:00 pm