If you’ve been around my blog for the past few weeks, you’ll notice that I’ve been talking a lot about working with brands through sponsored posts. Last week I wrote about 5 reasons you’re probably not landing sponsored posts on your blog, and what to do about it. Today I’m sharing another tip: You need a media kit if you want to work with your dream brands!
Speaking of working with the brands of your dreams, I’m SO excited to announce my inaugural email course “Working with Dream Brands”. The 5-day email course covers everything from where/how to find sponsored posts, to how much to charge, to how to write awesome sponsored content, and more! Oh, and did I mention it’s totally FREE!? Sign up below or click here to read more about it!
Now, back to your media kit. If you’re looking to work with brands on your blog, having a media kit is essential. Don’t worry, the “kit” part makes it sound like more work than it is, but a media kit is pretty simple to put together, and you already have all the information you need! It will make you and your blog look professional, and brands are more likely to want to work with you if you have one.
WHAT IS A MEDIA KIT?
Think of your media kit as your blog’s resume. It should explain the who, what, where, when, how and why of your blog, introducing what your brand is all about. It’s a compilation of your story, your stats, your services, and your samples/testimonials, in a 1-2 page (or more) summary.
It should convey your blog’s purpose and what you want to communicate to your readers. You want your media kit to be concise yet informative, and you really want it to stand out! If you have a professional, well designed media kit, it’s a great way to make an awesome first impression.
You can include your media kit as a page on your blog, however, if you’re not into everyone seeing it you can send it out by email to brands you want to work with.
WHAT TO INCLUDE IN YOUR MEDIA KIT
Before going into the specifics of what you should include in your media kit, I also want to stress that your media kit should be branded. Use your blog/brand colours and fonts. It’s important that your brand is conveyed through everything you do for your blog, whether it’s your social media accounts, newsletter, or media kit!
Now, let’s talk about what exactly you should include:
1. Your Logo
2. Your Headshot
3. Purpose of Your Blog
4. Short Bio About Yourself
5. Website Page Views and Demographics
6. Social Media Followers
7. Brands You’ve Worked With
8. Your Services
9. Your Contact Info
You can also include the following:
1. Your Pricing
4. FAQ Sheet
MEDIA KIT TEMPLATES
Don’t worry, you don’t have to be a design wiz to make an eye-catching media kit. I’ve rounded up 5 places that sell gorgeous media kit templates so all you have to do is input your information and customize the colours and fonts to fit your brand!
5. Pixel & Oak
MEDIA KIT EXAMPLES
If you’re looking for some examples of killer media kits, Melissa from Blog Clarity wrote a round-up post featuring 10 inspiring media kits from bloggers. I’m blown away by all of them, and I’m sure they’ll give you some great inspiration for your own media kit!
If you want to work with brands, and haven’t gotten around to creating a media kit for your blog, now is the time!
Have you created a media kit for your blog? If not, why not? What’s holding you back? Let’s chat in the comment section!
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