How to Grow Your Email List to 100 Subscribers in 30 Days

This post may contain affiliate links. All thoughts and opinions are my own.

If you’re a blogger, you’ve probably heard about the importance of starting an email list. There are tons of reasons why having loyal email subscribers are important, and we’ll go through all of them below.

I’m going to lay out all my best tips and tricks for growing your email list by 100 subscribers (or more!) in 30 days. In the last 30 days I’ve had 119 new subscribers join my ever-growing list, which mean 119 new fans that I write to every week. Each week, I pop into their mail box to say hi, see how they’re doing with their blog, give them tips, and ask them questions. They’re like my little blog fam!


So I’m telling you now, if there’s only one main thing you can focus on for your blog, focus on growing your email list!


They’re your tribe

Whoever signs up to be on your email list wants to hear from you. They love what you’re putting out and they want more, more, more! They are your tribe. They’re the ones who read your posts every single time. They’re the ones who comment on your blog, who send you amazing emails and feedback, and who ask you questions.

They trust you and want to hear what you have to say, and as a blogger, it doesn’t get better than that. To know that you’re helping someone in some way is the ultimate goal (for me, anyways, and I’m sure for many of you).

The people on your email list CHOOSE to be there. Treat them like they’re royalty, because they are. They choose to stick with you, to follow you, to listen to you. Give them your all!

You control your email list

You don’t have control over the people on your list, but you do have control over the list itself. You can build it however you like and it won’t go away. With social media, you never know what might happen. Algorithm changes might throw off your traffic, or your favorite platform may grow obsolete in favour of the next big social media trend.

You have no control over these things. But you do have control over your list. Even if Pinterest were to disappear tomorrow, you would still have your list.

On the days I send out emails to my list where I share my blog posts, my traffic always sky rockets! And I always receive emails from people on my list. They are the best people!

It makes selling easier

If you sell anything on your blog, whether it’s products, courses, e-books, etc. your list is going to be gold. The fact that they signed up for your list already means that you have something to offer that they love and appreciate.

But you can’t just expect to make sales. It’s important to give, give, give and then take. No one is going to buy from you if you’re constantly promoting your products without you ever giving any valuable information beforehand. But we’ll get to that a little later. The point is, if you want to sell anything on your blog, I would STRONGLY suggest growing your email list, stat!

But I would never send you out to figure it out on your own. I’m going to take you through 3 simple steps I take to consistently grow my email list to over 100 people every 30 days.



I use ConvertKit to help me grow my email list and I definitely recommend it if you want to get serious about growing yours. I started out with MailChimp because it’s free up to 2,000 subscribers, but quickly realized I needed something more.

MailChimp is a cost-efficient alternative, and if you’re just starting out and don’t have a huge budget, I say, go for it! It’s easy to switch down the line. But if you have the budget for ConvertKit, I would strongly recommend it from the get go. It’s amazingly simple to navigate and the customer service is incredible!

Some things I love about ConvertKit? The opt-in forms are pretty and professional, and you can customize them to match your branding. People are visual beings and if your opt-in forms are appealing, it makes it more likely for them to sign up for your list!

They offer email sequencing. This means you can set up things like a welcome sequence. So when someone signs up for your list, they get an email welcoming them to your list. A few days later they will get another email, perhaps telling them about one of your most popular blog posts, a week later you might pop into their inbox with some of your best lifestyle advice, and so on. You get to choose what goes out in those emails, and when.

This is all automated. You write the emails, set up the sequence, and it will automatically send to your subscribers at the intervals you choose. It also works well if you want to create a drip email course, like I did for my Working with Dream Brands e-course. If you sign up for the course, you get an email every day for 5 days with a new lesson. ConvertKit’s sequencing tool made this SO easy.

You can also create tags with ConvertKit. If you want to separate your email list into different sections, you can do that with tags. Let’s say you have a lifestyle blog that offers a couple different opt-in freebies. Perhaps you offer a free meal plan worksheet, as well as a holiday makeup checklist. Now, say you create a meal plan e-book that you want to sell. The ones who signed up for your makeup checklist probably aren’t as interested as the ones who signed up for your free meal plan worksheet.

The ones who signed up for your free meal plan will be the ones you want to target to buy your e-book. This is where tags come in. With ConvertKit, you can create tags for each of your opt-ins. This way, you can send certain emails or sequences to certain tags. Is that amazing or what?!

There are many more amazing features of ConvertKit, but those are three of my favourites!


One of the easiest ways to get people on your list is offering free stuff on your blog. Make it helpful and really valuable for your target reader.

Examples of freebies you can offer:

Short e-books
Email courses
Stock photos
Tips & tricks
Resource library
Access to a private Facebook group

These freebies can be used for any niche/focus you have. If you don’t know what to offer as a freebie, leave a comment in the comment section below or email me (kate@layeredindulgence) to ask! I’d be happy to help you out. The more valuable your freebies are, the more subscribers you’ll get, and the more they’ll be able to see what amazing content you provide.


Okay, so you have some people on your email list. Now what? Don’t leave them hanging. Make sure you email them consistently. Not too much, but I would say once a week or once every two weeks, at least.

You don’t want to send an email two months after they signed up for your list. They most likely won’t remember they signed up in the first place (or why) and might not even know who you are. This is NOT ideal. You want your list to get to know you. Pop into their inbox consistently to say hey. This way, when it’s time to offer your product or service, it won’t be like you’re some random person trying to sell them something.

Stuck on ideas for what to send to your list? Get my free list of 10 things you can email weekly to your email list!

If you found this post on growing your email list helpful, make sure to pin the image below!

If there’s one thing I can recommend for bloggers who want to grow, and eventually start monetizing their blog, it’s building an email list. An email list is one of the best marketing tools for bloggers, and I’m dishing out my best tips for getting people to sign up and join your list! Plus, I’ve created a list of ideas you can send to your subcribers on the weekly! Click through to read the post now, or save this pin for later!

For more blogging tips make sure to say hi and follow along on Pinterest|Instagram|Twitter

Why You Need an Editorial Calendar for Your Blog

I’m part of a few blogger Facebook groups, and one issue I continually see being brought up is the topic of organization, or more specifically, disorganization. If you’re a blogger who struggles with keeping everything organized, you’ve come to the right place! One of my best tips for organization? Starting an editorial calendar for your blog.

An editorial calendar is a great way to keep your blog post ideas organized and keep you consistent with your blog posting schedule. You can determine your weekly blogging schedule and plan your posts months in advance. That way, you don’t have to sit down and fiddle your thumbs thinking about what to post that very second.

I’ve always been somewhat of an organization fanatic. I never don’t have my agenda with me and my blog editorial calendar has become my saving grace.



Before I got really serious about blogging, I interned at a number of online lifestyle publications. At one of them, I sat right beside my boss (Hi, Sarah!) and got a glimpse of how a professional editorial calendar was run. Being the organizational addict I am, I was immediately hooked.

An editorial calendar is calendar that contains your blog post schedule. Even though it sounds all fancy, it’s really not scary at all! On top of your blog post schedule, you can also use it for things like social media giveaways, blogging networking events, guest posts on other blogs, etc. But let’s start out with the basics!

Here are my top tips for getting set up with an editorial calendar.

Related Post: Tips for Keeping Organized as a Blogger

1. Set a blogging schedule

The first step is determining how many blog posts you can realistically write per week. Is it one per week? 3 per week? One per day? Being honest with yourself will help you create a schedule you can stick to.

For example, right now, with everything going on in my life, I know I can write one, helpful, in-depth blog post per week. Which I know will be more useful than writing one, short, crappy blog post per day. I wish I could write more, but I just launched a new media business and building a client base is pretty much a 24/7 job!

What will work for you right now? Figure out a realistic posting schedule and then you will know how many post topics you need to come up with for the next few months. Factor in how long it takes you to write a post, take (or find) photos, share it on social media, etc. Once you’ve chosen your number, it’s time to start planning!

2. Choose your blogging days

Let’s say you’ve decided on three posts per week. Now, you have to choose the three days you’ll post on your blog and the topic you’ll post about on each day. Keeping a consistent schedule is key, so your readers know what they can expect!

I’ll give you an example below:




With this schedule, on Mondays you would write about anything beauty related, from product reviews, to natural skin care roundups, to your favorite holiday makeup looks. On Wednesdays you would post a photo and write about your outfit, on Fridays you would post a homemade recipe or a roundup recipe type post, etc. As long as you have your main topics, you can go from there.

3. Brainstorm post ideas

Once you’ve figured out how many blog posts you’ll write per week, and the topics you’ll write about, it’s time to start brainstorming post ideas. You might already have ideas before creating your schedule, and that’s even better! Make sure you keep all your ideas in one place (one Word doc, a notebook, the ‘notes’ section of your phone, so on) so you don’t lose any of your brilliant ideas!

Using the example above, let’s say you want to create your blogging schedule for the next three months. 3 posts a week, with four weeks in a month, multiplied by 3 months is 36. That means you need to brainstorm 36 post ideas. 12 of which will be beauty posts, 12 will be outfit posts and 12 will be recipe posts.

One way I like to brainstorm is creating an idea web. Write your main topic down in the middle and branch out from there, with the topics becoming more and more specific. Say you start off with BEAUTY in the middle. Your next branches might be NATURAL BEAUTY PRODUCTS, SKIN CARE, MAKEUP TUTORIALS. You can then branch off from SKIN CARE into ACNE PRODUCTS, MY DAY/NIGHT SKIN CARE REGIME, SENSITIVE SKIN. And so on and so on. As you get more specific, it will become easier and easier to create blog post ideas.

Another strategy I use for brainstorming is visiting communities I’m part of and checking out their pain points. For example, I mentioned at the beginning of this post about being part of a number of blogging Facebook groups. Bloggers will post their problems and questions in these groups. If I see topics that are continually brought up, I know it’s something I should write about.

4. Create your editorial schedule

Now it’s time to create your editorial calendar! There are a number of ways you can do this. If you like having pen to paper, you can use a tangible calendar, or use a bullet journal. I use Excel. Whatever you choose, have fun with it! Colour coding is a great way to keep things organized. I created a mock schedule using the example from above. (PS. I know these dates aren’t the real January 2016 dates, I’m using them for simplicity).

You can add things such as SEO keywords, images required, a description of the post, etc. to ensure you have everything covered.


5. Write your awesome posts

Now you’re all set to write your posts! Never again will you have to sit down at your computer, stare at your blank Word doc, wondering what to write about. You have your topics scheduled and laid out right in front of you. Now all you have to do is make sure you stay on track!

Related Post: How to Create Epic, Share-Worthy Blog Posts

Have you thought about creating an editorial calendar for your blog? What’s holding you back and how can I help?

Is your blog in need of some major organization? An editorial calendar will be your saving grace. Using an Excel template, I’ll show you how to organize your thoughts and ideas into a monthly schedule, so you’ll never be stuck when it comes to writing blog posts again! Click through to learn how to build an editorial calendar for your blog, or save this pin for later!

For more blogging tips make sure to say hi and follow along on Pinterest|Instagram|Twitter

How to Create a Killer Media Kit That Brands Will Love

If you’ve been around my blog for the past few weeks, you’ll notice that I’ve been talking a lot about working with brands through sponsored posts. Last week I wrote about 5 reasons you’re probably not landing sponsored posts on your blog, and what to do about it. Today I’m sharing another tip: You need a media kit if you want to work with your dream brands!

Media Kit

Speaking of working with the brands of your dreams, I’m SO excited to announce my inaugural email course “Working with Dream Brands”. The 5-day email course covers everything from where/how to find sponsored posts, to how much to charge, to how to write awesome sponsored content, and more! Oh, and did I mention it’s totally FREE!? Sign up below or click here to read more about it!

Now, back to your media kit. If you’re looking to work with brands on your blog, having a media kit is essential. Don’t worry, the “kit” part makes it sound like more work than it is, but a media kit is pretty simple to put together, and you already have all the information you need! It will make you and your blog look professional, and brands are more likely to want to work with you if you have one.


Think of your media kit as your blog’s resume. It should explain the who, what, where, when, how and why of your blog, introducing what your brand is all about. It’s a compilation of your story, your stats, your services, and your samples/testimonials, in a 1-2 page (or more) summary.

It should convey your blog’s purpose and what you want to communicate to your readers. You want your media kit to be concise yet informative, and you really want it to stand out! If you have a professional, well designed media kit, it’s a great way to make an awesome first impression.

You can include your media kit as a page on your blog, however, if you’re not into everyone seeing it you can send it out by email to brands you want to work with.


Before going into the specifics of what you should include in your media kit, I also want to stress that your media kit should be branded. Use your blog/brand colours and fonts. It’s important that your brand is conveyed through everything you do for your blog, whether it’s your social media accounts, newsletter, or media kit!

Now, let’s talk about what exactly you should include:

1. Your Logo
2. Your Headshot
3. Purpose of Your Blog
4. Short Bio About Yourself
5. Website Page Views and Demographics
6. Social Media Followers
7. Brands You’ve Worked With
8. Your Services
9. Your Contact Info

You can also include the following:

1. Your Pricing
2. Portfolio
3. Testimonials
4. FAQ Sheet
5. Photos


Don’t worry, you don’t have to be a design wiz to make an eye-catching media kit. I’ve rounded up 5 places that sell gorgeous media kit templates so all you have to do is input your information and customize the colours and fonts to fit your brand!

1. Hip Media Kits

2. Blogger Kit Co

3. Chic Templates

 4. Graphicadi

 5. Pixel & Oak


If you’re looking for some examples of killer media kits, Melissa from Blog Clarity wrote a round-up post featuring 10 inspiring media kits from bloggers. I’m blown away by all of them, and I’m sure they’ll give you some great inspiration for your own media kit!

If you want to work with brands, and haven’t gotten around to creating a media kit for your blog, now is the time!

Have you created a media kit for your blog? If not, why not? What’s holding you back? Let’s chat in the comment section!

And if you loved this post, make sure to pin the image below!

How to Create a Killer Media Kit That Brands Will Love: Are you a blogger who wants to work with brands, land sponsored posts, and make money blogging? Then you need a media kit! I’ve rounded up examples, templates, and ideas for how to make a media kit that will appeal to your dream brands as a blogger! Click to read the post or save this pin for later!

For more blogging tips make sure to say hi and follow along on Pinterest|Instagram|Twitter

5 Reasons You’re Not Landing Sponsored Posts

Sponsored posts are one of the best, most fun ways to monetize your blog. You get to work with brands you love, use awesome products, and get paid to write about them. Brands from Levis to Larsson and Jennings, Joe Fresh to FitTea (plus so many more) have tapped bloggers to partner with them, and some bloggers make a large chunk of their income from sponsored posts alone.

Sponsored Posts

Now more than ever, brands are looking to bloggers to promote them and their products. Bloggers have become the queens (or kings) of influence, and people are looking to them in terms of what to buy and what brands to fawn over.

This all sounds awesome right? You’re ready to start monetizing your blog, you know what your dream brands are, and you’re itching to write amazing sponsored content.

But how come you’re not landing any sponsored posts? There are a few key reasons brands may not be reaching out to you to work with them. Many brands find bloggers to work with online. If your blog isn’t set up to attract brands, sponsored posts aren’t going to come flowing through your inbox.

Below, the top 5 reasons you’re not landing sponsored posts, and what to do about it.

1. It’s not easy to contact you

If you want to work with brands, you need to make it easy for brands to get in contact with you. While you can cold pitch brands and join blogger networks to land sponsored posts, brands can also reach out to you if you’re a blogger they want to work with.

If you have a gorgeous blog with amazing content, but no way for anyone to get in touch with you, or it’s really hard to find your contact info, you risk the chance of losing out on working with your dream brands!

Make sure you include an ‘about me’ and ‘contact me’ page with your email address on your home page, as well as your social media handles. Make each of these easy to find. People shouldn’t have to search for them.

2. You don’t have a professional blog design

Your blog design is like the book cover of your blog, and you only get one first impression! Make it clean, organized, user-friendly and appealing to the eye, whether you want it pretty and feminine or bold and minimalistic.

You don’t have to spends thousands of dollars on a blog design (especially if you’re just starting out) but you should invest some money in a nice, professional template. I got my current one over at for $59! There are lots of templates out there if you do some searching. I list some others in this blog post I wrote on starting a lifestyle blog.

3. Your blog doesn’t have a clear focus

If you blog about everything under the sun, without a clear focus, you’re less likely to land brand sponsorships. I’m not saying that you can’t blog about multiple things (I do that on this blog!), but it is important that you have an obvious target audience.

If you do want to focus on a specific niche, let’s say organic beauty, your sponsorships will come from organic beauty brands.

But let’s say you want to focus on lifestyle tips. Make sure it’s clear who these lifestyle tips are for. College students? Moms? New entrepreneurs? Your blog doesn’t have to be niched, but it does have to be focused.

This makes it easier for the right brands to reach out to you and offer you partnerships you’ll love. If they know WHO your blog is for, they can offer you sponsorships that will work for you and your readers.

4. You aren’t creating great content

You can always tell how much effort, time, and love people put into their blog posts. Snapping a few pictures, typing out a string of sentences and hitting publish isn’t going to get you noticed.

You need to be creating epic, helpful content for your readers! Whether you blog about DIY projects, recipes, styling advice, or entrepreneurial tips, make your content SO GOOD that your readers always want to come back for more.

Be personable, relatable, and helpful. A great blog post should have upwards of 1,000 words and touch on a hotspot for your readers, whether you assist them with a problem, share a meaningful story, or give your best advice.

Always tell you readers a story. Let them get you know YOU, brands love that too!

When you connect with your readers you’re more likely to build a community, and skyrocket your engagement. This looks really good to brands. Page views and followers are important, but they’re not the be all and end all.

More than ever brands are looking for bloggers with high engagement. If you have a strong, tightknit tribe, it’s more likely that your tribe trusts and listens to your opinions, which is something that really appeals to brands.

Related post: How to Create Epic, Share-Worthy Blog Posts

5. You don’t post consistently

It’s important to be consistent with your blog. Make a schedule and stick to it as best as you can! Brands want to work with bloggers who put out consistent content and are active on their blogs.

If it’s September, and you haven’t posted anything since June, that’s not exactly a great look. If you’re really interested in working with brands and monetizing your blog, you need to be posting regularly.

Even if you can only post once every week or two weeks, make sure to post on the same day, and send your weekly/biweekly/monthly newsletter out on the same day too. This way your readers know when they can expect content from you, and it will show brands that you’re consistent.

These are 5 of the top reasons that bloggers don’t land sponsored posts. If you’re interested in working with brands as a blogger, sign up below to enroll in my FREE 5-day email course ALL about landing and working with dream brands (you know, those brands you would absolutely die to work with, that you always wear or use, that share your values and vision, those ones).

The self-paced email course covers everything from how to find sponsored posts, to how much to charge, and how to write sponsored content that will make brands and your readers fall in love!

And if you loved this post, make sure to share this image on Pinterest!

5 Reasons You’re Not Landing Sponsored Posts: If you’re wondering how to get sponsored posts on your blog, there are certain things you need to do to spruce it up. These are 5 of the top reasons you’re not landing sponsored posts and my best tips on how to fix them. If you want to start getting awesome product offers, and start making money from your blog, this post is for you! Read it now or save this pin for later!

For more blogging tips make sure to say hi and follow along on Pinterest|Instagram|Twitter